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  • hale surmeli

    industrial designer / design manager

    istanbul, Turkey

*Accomplished 11 years in Design Experience of which 5 years are in Design Management. *Passionate design thinker who has used design to reach specific strategic purposes linked to brand and innovation strategies and also to answer the demands of the context in which I have operated so far. *Co-creator of Trexta Brand (www.trexta.com ) which has proved itself as a trendsetter and inspiring one among its competitors. It is perceived as highest quality, best experience brand within end users. *Co-creator of BEON Brand (www.beoncase.com) which is a lifestyle brand that is appreciated for having a strong brand ID and comprehensive product line. *Appreciated solution provider for 45+ worldwide customers including Nokia, Blackberry, Leica, Google, Bose, Kodak, Canon, Amazon, Vertu to find ways to innovate and to find the right solution. *Recognized as an expert by both customers and manufacturers in implementing brand values into consistent product lines while taking manufacturability issues and end user expectations into account. *Respected hands on leader who inspires, empowers and encourages large and multidisciplinary teams from concept generation to finished product.

Work Samples

  • Leica DLux3 Camera Case

  • iphone rotating folio case

  • ipad rotating folio case

Work & Education History

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Specialties

Awards

YKK Design Award 2001: 3rd Prize “biker torch” Design Turkey Awards: Good Design Award “sketch up snap on cover”

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