Page size for both ads (trim): 8 inches (w) x 10.875 inches (h).
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Print Production: Weight Watchers
Mechanicals for magazine advertisements. Both mechanicals built in Adobe InDesign CS5.5. Creative directors: Dan Donovan/Daniel Rodriguez. Client: Weight Watchers. Publication: "Weight Watchers" magazine. Agency: McCann Erickson (New York, 2012).
