From page build to finished layout.
In this spread, the art for the righthand page was not yet ready, so gray frames were left as placeholders.
The same spread from the finished catalog. The layout of the lefthand page was changed, and additional copy was added.
Another spread, with low-res art and dummy headlines in place.
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Publication Layout: J.Crew Catalog
Spreads built for J.Crew catalog (May 2011 issue). Pages were built using InDesign and K4 software. Building the catalog pages meant placing low-resolution art and importing the text, which had to be spaced according to strict guidelines. Once a spread was built, it would then go to a graphic designer, who would replace the dummy headlines and low-res art and sometimes rearrange a layout. At this stage images of the textile samples would also be imported.
