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Hard-working graphic designer with expertise in print design, typography, and production. Problem solver with strong conceptual and critical thinking skills. Strengths: attention to detail, efficient production, ability to ensure brand standards and follow studio procedures. Excellent knowledge of InDesign and Illustrator, with good knowledge of Photoshop. Web design skills include HTML, CSS, and preparing online graphics. Professional experience: book design, magazine and catalog layout, building and revising mechanicals (direct mail, advertising, billboards, retail, pharma, cosmetics). Frequently contributes posts to Typographica and Quipsologies.
Typographic Illustration: High Priority Contest
Book Cover Design: True History of the Kelly Gang
Booklet Design: Ethics Handbook
Contribute short posts to Quipsologies, a Speak Up spin-off which chronicles "the most curious, creative, and notable projects, stories, and events of the graphic design industry."
Write book and typeface reviews.
Designed and produced ads, following branding and style guides. Helped out with image searches.
Created and revised mechanicals of direct mail pieces. Client: Verizon.
Applied new branding guidelines to existing PowerPoint decks and Microsoft Word documents (off-site). Flowed in copy for InDesign documents; created and modified slides for new PowerPoint presentations (on-site).
Created posters, postcards, and online graphics for the synagogue's events. Produced layout of 92-page Spring Benefit journal. Designed and produced 20-page Annual Report.
Made changes and revisions to vehicle wraps, PowerPoint presentations, posters, flyers, tear pad coupons, and name tags. Developed sketches and early comps for a foldout coupon and an email invitation. Account: PNC Bank.
Print production and typesetting. Accounts: Accenture, Ethicon Endo-Surgery.
Made layout changes and text revisions to bilingual brochures and websites. Prepared print files for release. Color-corrected photographic images and made sure vector images for print were CMYK. Worked closely with creative services director to complete a white paper, ensuring that all elements and styles were consistent, and adding new sections based on design of existing pages. Account: Novartis.
Made revisions to print and online branding projects. Accounts: State Farm, Morgan Stanley Smith Barney.
Worked on print and interactive projects. Accounts included Boehringer Ingelheim/Pfizer, Bristol-Myers Squibb, Busch Gardens/Seaworld, Eli Lilly, Fidelity Investments, and National Urban League.
Worked on a rebranding project at on-site Creative Services studio within Morgan Stanley. Updated text and logos of existing Morgan Stanley Smith Barney documents.
Accounts: Comcast, State Farm.
Built and revised mechanicals for McCann's production studio, including a station domination campaign for Verizon FiOS, ads for L'Oreal and for "Weight Watchers" magazine, and free-standing newspaper inserts for Nikon (Father's Day, Dads & Grads).
(March 1-April 2, 2012)
Created or revised business cards, pie charts, and reference guides.
Made revisions to packaging, magazine, and catalog layouts for Scholastic Book Club.
Made type and layout revisions to prescription drug plan documentation. Account: Medco.
Built and revised mechanicals for direct mail pieces: letters, outer envelopes, and buckslips. Account: Cablevision.
Checked in with Project Managers at beginning of shift. Helped studio designers and production artists with projects. Preflighted files, made PDFs, and delivered finished jobs via FTP or on disc. Wrote and sent Evening Status emails to Project Managers at end of each day.
Built, made revisions, and/or released mechanicals for outdoor banners, poster stands, window graphics and vinyls, light boxes, sale and pre-sale signage, store opening announcements, mailers, catalogs, hang tags, invitations, business cards, customer registration cards, product warranty cards, and care cards.
Adapted existing magazine layouts for tablet (iPad) version. Flowed in and styled copy for magazine articles. Made revisions to page layouts. Publications: "Schwab On Investing," "Schwab On Investing Newsletter."
Helped build pages for monthly catalog, including women's, men's, and children's sections. Updated books and minis.
Created and revised mechanicals for magazine ads, lookbooks, and invitations. Retouched product images. Campaigns: Spring 2011, Summer 2011.
Made revisions to layouts of interactive visual aids. Created and revised tactical charts. Created or made changes to posters, booklets, business cards and online tables and charts. Preflighted files before they were sent to print shop. Account: Boehringer Ingelheim.
Added XML tags to finished InDesign spreads; adapted existing magazine layouts for tablet (iPad) version. Flowed in and styled copy for magazine articles. Created charts from spreadsheet data. Publications: "Schwab On Investing," "T. Rowe Price Investor," "TD Ameritrade Enlightened Investor."
Created and revised mechanicals from art directors’ comps. Also created InDesign style sheets for templates used by designers and production artists. Area: Acquisition Marketing.
Modified hundreds of print and online documents for Morgan Stanley Smith Barney rebranding.
Created and revised mechanicals for CA product launch.
Wrote two book reviews for Speak Up, and contributed to its final post.
Built and revised mechanicals for Verizon out-of-home campaigns (billboards, light boxes, newspaper and magazine ads). Created nested InDesign lockups (headlines, body copy, and legal text) to exacting standards.
Built and revised mechanicals in QuarkXPress and Adobe InDesign. Checked Adobe Illustrator files for proper use of spot and CMYK colors. Created die strikes and impositions as needed. Generated color breaks and printed separations at final mechanical stage. Preflighted, collected, and burned files to disk. Accounts: Pfizer, Sanofi-Aventis.
Typeset, placed images and made corrections to a book for the National Kidney Foundation.
Created and revised mechanicals and charts for Continuing Medical Education materials, including symposium programs and posters, in Adobe InDesign, QuarkXPress, and Adobe Illustrator.
Made revisions and preflighted mechanicals (for billboards, transit shelters, airport dioramas, and postcards) for delivery. Accounts: Delta, Dice.
Was offered an ongoing freelance position on the second day of a one-week assignment. Created mechanicals for Verizon direct mail account (letters, outer envelopes, bill inserts, newspaper ads, Advos and free-standing inserts), using QuarkXPress, Adobe InDesign, and Adobe Illustrator. Made color breaks and folding dummies. Made revisions, prepared final artwork, preflighted and collected files.
Formatted translations of documents, graphics, and presentations for print and Web, mirroring English source files. Preflighted client files at beginning and end of projects. Trained new DTP employees and freelancers. Performed occasional QC duties. Managed desktop publishing projects; substituted for DTP Manager when required.
- Award for Excellence in Production and Outstanding Dedication (December 2005).
Flowed in and formatted text for non-fiction books and publishing house catalogs.
Created layout of 3rd grade textbook and teacher guide. Worked closely with in-house editors on the production of Language, History, and Social Sciences textbooks.
Cofounded, coedited, and wrote for "Figura y fondo," a student graphic design magazine (1987-1989). Worked on layout of "Replanteo," the student architecture magazine (1986). Studied Architecture for two years (1983-1984) before switching to Graphic Design.