Hany Soliman

Work scope: Art direction/Exhibition Design
• Liaising with clients to discuss the brief (themes, ideas or products to be promoted)
• Identifying the factors which indicate a particular visual style.
• Creating initial design sketches and computer-generated three-dimensional visuals, sometimes building models and prototypes.
• Taking financial responsibility for a project in terms of meeting budget constraints.
• Sourcing appropriate materials and researching effects.
• Meeting with and briefing suppliers.
• Supervising the construction process.

Work scope: ATL/BTL Campaigns
• Developing a genuine understanding of the organization’s brand, products, needs and objectives, as well as the
motivations behind customers' buying decisions.
• Liaising with clients to discuss the brief (themes, ideas or products to be promoted).
• Creating initial design sketches and computer generated visuals.
• Identifying the factors which indicate a particular visual style.
• Discussing the brief and design concepts with the design team, finalizing proposals and presenting these to clients.
• Meeting with and briefing suppliers/producers/Illustrators/Telecine operators.

Work scope: Exhibition design/POS
• Liaising with clients to discuss the brief (themes, ideas or products to be promoted).
• Discussing the brief and design concepts with the design team, finalizing proposals and presenting these to clients.
• Developing a genuine understanding of the organization’s brand, products, needs and objectives, as well as the
motivations behind customers' buying decisions.
• Creating initial design sketches and computer-generated three-dimensional visuals.
• Doing a variety of design work (graphic design and artwork) for different displays and exhibitions.
• Meeting with and briefing suppliers.

Work scope: Retail design/Communication design/Art direction/Visual merchandising
• Takeover of the visual look of the store.
• Devise, implement and execute effective merchandising strategies.
• Create and maintain different visual displays.
• Formulate striking marketing and advertising strategies.
• Coordinate with sales associates, and the brand managers.
• Present effective promotional ideas to increase store profits and sale.
• Maintain an organized, visually appealing and welcoming store environment.
Mobica, Product designer

reading scripts
producing plans, drawings and models of sets
preparing estimates of set costs
liaising with directors, producers, costume designers and lighting/sound staff etc
managing budgets

producing plans, drawings and models of sets