Resumé

OBJECTIVE

I want to work as a ‘Brand Designer’ in an organization where I can contribute in the productivity of the organization with my vast designing experience.

SKILL

Concepts and Ideas
Branding Design
Packaging Design
Advertising
Design Management
Illustration
Calligraphy
Graphic Design
Creative Direction

WORK EXPERIENCE

Creative Consultant | Hyper City Retail & Future Group Retail | Mumbai | India | Oct 2011 – till date.

+ Currently I am working on branding and packaging assignments for their personal brands.
+ Recently we launched an entire range of Blended Spices with Future Group; it was a good success in terms of sale and new designing to this category. Our core target also appreciated this new approach a lot.
+ Working on many such concepts and cracking ideas successfully.
+ I am also providing material specifications to my clients.
+ I associate with the different departments to discuss package design best suited to enhance products shelf life.

Creative Director | Carlson Marketing | Mumbai | India | Feb 2010 – Sep 2011.

+ We did successful launch of ‘Kingfisher Little Wings’ a child loyalty program and I created the entire Brand Identity for it, from logo designing to website designing. This was a second child loyalty program in aviation sector in India which converted many enrollments successfully.
+ I gave major contribution in developing branding and corporate identity for our clients.
+ I was responsible for motivating and directing the designing team.
+ I was responsible for managing, developing and designing all BTL and ATL programs, managed the staff including art directors, designers, programmer, production artists and writers.
Clients handled:
King Club (Kingfisher Airlines), Times Book Store (Singapore), Starchoise (Starwood Hotel), www.whichrightchoice.com and Axis Bank.
Creative Consultant | TheoryM Interactive Pvt. Ltd. | Mumbai | India | May 2007 – Jan 2010.

+ My digital journey started here along with print.
+ We had pitch for ‘Garuda Indonesia Airlines’ and we had won entire creative duties for it. We were about to go there for photo shoot and to do reiki but unfortunately fuel rate hiked on international level and they closed their office in Chennai and went back, they were actually planning to start direct flight from India to Indonesia from Chennai. And it was my dream to work on this client as I had given major contribution.
+ I gave major contribution in developing branding and corporate identity for our clients.
+ Along with branding, I designed packaging and brand manual for our clients.
+ I learnt and experienced many different communication mediums over here.
+ I was responsible for producing various advertising campaigns and strategies.
+ I also got opportunity to revamp the identity of many big brands and I did that successfully.
Clients handled:
Garuda Indonesia Airlines, Saint-Gobain Gyproc, WNS, Open Minds School, West Side and HDFC Securities
Sr. Art Director | Quadrant Communications Pvt. Ltd | Mumbai | India | Sep 2004 – Feb 2007.

+ My Branding and Packaging design journey started here.
+ I had given major contribution for ‘Foodland Fresh’ pitch and we won the account.
+ I gave major contribution in developing branding and corporate identity for our clients.
+ Along with branding, I designed packaging and brand manual for our clients.
Clients handled:
Foodland Fresh, Spar, Anchor toothpaste, Kenstar, and Sansui.
Art Director | iContract (Contract Advertising Pvt. Ltd.) | Mumbai | India | Jan 2003 – Aug 2004.

+ The creative concept I had given, won the amazing achievement for the first Launch of Plugin Store in Mumbai, client liked the concept so much so that they finalized same creative activity for the other Plugin stores across the country.
+ I designed various marketing communication.
+ Created many ATL and BTL campaigns.
Clients handled:
Plugin, HSBC Bank and PCS computers.
Visualizer | TBWA India (TBWA\Anthem formerly) | Mumbai | India | May 2000 – Nov 2002.

+ I gave major contribution in developing branding and corporate identity for our clients.
+ Created many ATL and BTL campaigns.
+ Created many social awareness campaigns.
Clients handled:
Samsonite, Nivea, Fosters, CNBC, Parle Bailley and Indian Oil.
ACADEMIC QUALIFICATIONS
B.F.A. (Commercial Art) - Sir J. J. Institute of Applied Art | Mumbai | India | June 1995 – April 2000
SOFTWARE KNOWLEDGE
Expert in Adobe Illustrator and Adobe Photoshop
PERSONAL INFO
Birth date: 16 January 1979
Age: 34
Marital Status: Married
Dependant: 4
Hobbies: Movies, Music, Sketching, Landscaping in watercolor, Calligraphy, teaching drawing (Drawing Classes) and Reiki.

Projects by Harshal Panchakshari

Brand Identity
41 Files

Packaging Designs
28 Files

Print Ads
27 Files

Kingfisher Airlines - Kingclub
23 Files

Plugin
2 Files

Space
4 Files

Ambient
4 Files

Starchoice
4 Files

Cadillac
4 Files

Direct Mailer
6 Files

Book Designs
7 Files

Art of Chanting - Marathi
11 Files

Brand Guide
12 Files