A skilled designer/art director with over 20 years experience in brand-driven creative solutions, from concept to final execution, for print and digital.
• Skilled and creative professional with 18 years’ agency experience in print and web-delivered merchandising and marketing for automotive client
• Special emphasis on brand design and communication goals
• Experienced in customer loyalty initiatives and incentive-driven communications
• Design direction and staff management experience in non-automotive retail business
Proficient in InDesign, Photoshop and Illustrator, coupled with a good working knowledge of Word, Excel and PowerPoint. Experienced in commissioning of photographers and illustrators, art direction of photo shoots and working within established budgets. Also experienced with ISO requirements and processes used for automotive work and agency procedures.
Freelance Graphic Designer
Art Van Furniture, 6500 E. 14 Mile, Warren, MI 48092
InDesign layout of 4/C newspaper inserts for in-house advertising department.
June 2008 - February 2013
Senior Graphic Designer
Henry Dreyfuss Associates, 450 S. Wagner, Ann Arbor, MI 48103
Designed branded graphic identification, photographed and archived electronic assets for John Deere. Reviewed and advised on graphics application of trade dress standards for global manufacturing team. Lead design for introduction of new graphics initiative for Chinese agricultural market.
January 1990 - January 2008
Senior Art Director
BBDO Detroit, 880 W. Long Lake, Troy, MI 48098-4504
Designed and art-directed multiple, brand-specific marketing materials for Chrysler, Dodge and Jeep vehicles. Collaborated with internal product and project management teams, clients, freelance photographers and retouchers in production of seasonal, deadline-driven deliverables. 2001 Product Guides received 99% on client evaluations and were key in achieving agency performance goals for Excellence 2000 initiative.
June 1980 - January 1990
Senior Art Director
Florists' Transworld Delivery (FTD), 29200 Northwestern Highway, Southfield, MI 48037
Supervised in-house creative team of five art directors and designers, producing direct mail, POP, catalogs, posters and monthly 4/C trade magazine. Created and produced 75th Anniversary book and corporate standards manual for international use of logos and trademarks.
Wayne State University