This was one Christmas catalogue that WASN'T thrown out. With the price of the XBox 360 dropping, kids could now earn their way to having one. How? By performing a series of good old fashioned chores around the house. It was a win win, with over 1.25 million copies of the catalogue being distributed in the Eastern States.
SKY TV - Fresh XXX Channel launch (Board)
A cheeky little film called 'Knocked Up' was about to hit SKY Movies, so we got a little cheeky in promoting it.
As the film follows the unexpected pregnancy of a woman after a drunken one-night-stand, the reminder we sent had a condom appropriately stapled to a card. The staple pierces the condom, rendering it useless, and thereby creating a thought-provoking link to the film and what not to do on your next night out. That said, what else is there to do on a night out in Auckland?
NFD Calendar - Muffs of 2011 - To raise awareness among home handymen of the importance of wearing hearing protection we created a 'provocative' calendar to appeal to this male dominated audience. A parody on the thousands of male orientated calendars already out there, it's also a constant year long reminder for blokes to wear their muffs.