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Freelance Creative Director & Senior Copywriter
Freelance Creative Director & Senior Copywriter, joint-head of AWARD School Sydney and AWARD Committee member. Every now and then I revert back to doing what I used to do - writing and recording songs, short film composition and scriptwriting. Currently studying TV Screenwriting part-time at AFTRS.
OUTDOOR and POSTER
I began my career in advertising after careers in banking, travel and tourism, video and music store management, theatre arts and rock-and-roll world domination fell flat. Initially I started writing as a freelance music reviewer before attending AWARD School. I then went on complete what is probably a world record for unpaid agency internship (14-months) to land a job as a Copywriter at a completely different agency. After five years in Western Australia and garnering a string of local awards (all the while moonlighting as a university tutor in Creative Advertising), I made the leap to New Zealand to work at DDB Auckland. While there I worked on a string of prestigious accounts including Volkswagen, Cadbury, SKY TV, Stella Artois, McDonald's and Lotteries New Zealand, while picking up at Cannes, D&AD, One Show, AdFest, London International, AWARD, The Caxtons and Axis. I served on the Outdoor jury at the 2010 AdFest in Tokyo, Japan. I was also part of the team that picked up the Grande 360 Lotus for Cadbury's '4th Best' campaign at the same awards show. In January 2011 I left the good ship DDB and boarded a more space age craft in R/GA. As Lead Writer I've been fortunate to collaborate with the New York, San Francisco and London offices, working on a range of global accounts (Nike, Mastercard, Goldman Sachs, Unilever) and was instrumental in helping to win the WaterAid International and Rip Curl global pitches. Come 2012 and after 5yrs away from Australia, it was time to get some home lovin'. Now I'm Creative Director at McCann Sydney. It's a hungry agency, so it's all rather exciting. Outside of the 8-9 (the old 9-5), I've tutored Creative Advertising at the Edith Cowan University, Perth, and tutored and lectured at the 2011 AWARD School, Singapore, and the 2012 AWARD School, Sydney. I'm now establishing a permanent internship program at McCann Sydney, while co-chairing AWARD School Sydney and sitting on the AWARD Committee. Busy times.
2003 - Introduction to Advertising 2004 - Copywriting (Graduated Top of Class)