UI and Visual design. Create a new women's landing page. The page contains all things fashion for the e-commerce site. I created the wire-frame layout, and designed the full page from the first promo bar down. Color story, photography and typography were well thought out yet still on brand. Finding the right balance between product and color on the page was the biggest challenge.
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Clothing Shoes Jewelry Fashion Landing - vision

UI and Visual design.
Create a new women's landing page. The page contains all things fashion for the e-commerce site. I created the wire-frame layout, and designed the full page from the first promo bar down. Color story, photography and typography were well thought out yet still on brand. Finding the right balance between product and color on the page was the biggest challenge.

Holly Williamson
ACD / Sr. Art Director - Creative Strategy, Brand Marketing,... Chicago, IL