I specialize in trend-based youth accessories, apparel and product design with extensive experience in licensing design and footwear.

Work Samples

Work History

  • Senior Footwear Designer

    • ES Originals
    • New York, NY
    • Feb 2009 - Present (7 years 7 months)

    • Design and develop licensed character footwear for Hello Kitty and Paul Frank.
    • Design and develop footwear for brands: Garanimals, Faded Glory, Sugar, and London Fog.
    • Communicate and execute technical packages to overseas development teams.
    • Design and create original Hello Kitty style guides and repeat patterns.
    • Conduct trend research and create trend boards.
    • Travel domestically and internationally for trend research.

  • Consumer Product Designer

    • ES Originals
    • New York, NY
    • Nov 2005 - Feb 2009 (3 years 3 months)

    • Designed generic and licensed character products including footwear, bags and backpacks, socks, stationery, and novelty items for brands such as Hello Kitty, Mr. Men Little Miss, Yo Gabba Gabba, My Little Pony, Care Bears, Thomas the Tank Engine and Strawberry Shortcake.
    • Communicated and executed technical packages to overseas development teams.
    • Designed and created original Hello Kitty style guides and repeat patterns.
    • Conducted trend research and created trend boards.

  • Childrenswear Designer

    • Leeward International
    • New York, NY
    • Sep 2006 - Oct 2008 (2 years 1 month)

    • Designed licensed character sleepwear, sportswear and intimate apparel.
    • Designed and created original artwork and repeat patterns.

  • Freelance Fashion Designer

    • Designed trend-driven juniors apparel for licensed brands, Hello Kitty and Pucca

  • Consumer Product Designer

    • Sanrio, Inc.
    • Torrance, CA
    • Jul 2003 - Oct 2005 (2 years 3 months)

    • Designed licensed character Hello Kitty products.
    • Created style guides for Hello Kitty and other licensed Sanrio characters.
    • Conducted trend research and created trend boards.
    • Attended trade shows.
    • Collaborated with Fender guitars on the design of the first Hello Kitty Stratocaster and Badtz-Maru Bronco bass guitars.
    • Designed the graphics for the first Hello Kitty acoustic Fender guitars.
    • Designed the cover of License Magazine May 2004 (special lenticular 3D cover for Hello Kitty’s 30th Anniversary).
    • Designed the first Hello Kitty bank checks for ClarkeAmerican.
    • Designed the first Hello Kitty Mastercard credit/debit card.

Specialties

Awards

November 2013: Featured designer on the Coroflot Blog, The Compass Sanrio Licensee of the Year, 2010

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