Resumé

Skill-Sets/Specialties:
Strategic Marketing & Advertising
• Graphic Design
• Art Direction
• Photography
• PR Management
• Illustration
• Copy Writing
• Branding / Brand Strategy
• Direct Mail
• Email Design/Tracking
• Project Management
• Team Management
• Marketing Campaign Strategy
• Web Optimization
• Sponsorship/Exhibitor Packages
• Competitive Positioning/SWOT Analysis
• Vendor / Service Provider Management
• Creating / Managing Multiple Budgets

Experience:

Dynapar - A Danaher Company
Marketing Department : 10/2011 to present
Marketing & Communications Specialist

• Defining and implementing global MARCOM best practices
• Create and execute branding/product strategy
• Designing collateral and executing product launch support
• Responsible for digital lead generation action plans, trackability and analysis
• Creating annual advertising strategy via industry pubs, web and digital initiatives
• Cadence refinement of press release, e-blast and white papers distribution
• Brand management via marketing channels across all product verticals
• Design: Sales materials, trade shows, web, digital & print advertising
• Create effective channel communication strategies that include measurable KPIs
• Provide marketing support for national and international distribution network
• Website Optimization: increase web traffic ROI by utilizing PPC and SEO programs
• Website management: author, manage and publish original content

scil animal care company - Gurnee, IL
Marketing Department : 10/2009 to 10/2011
Manager of Marketing & Communications, U.S.A

• Manage marketing/design team
• Create and manage marketing budgets
• scil Annual Ad Campaign: art direction, layout, production, strategy
• PR manager: press releases, social marketing, web development
• Sales Promotions: create promotions, tracking & reporting
• Product Launches: measurement tactics, competitive positioning, message development
• Graphic Design: brochures, quarterly newsletter, sell sheets, direct mail, fax blasts
• Digital Design: flash web banners, web graphics
• Website Development: navigation, image quality, web content, increase traffic
• Trade show marketing: attendee promotions, signage, booth design
• scil Branding: re-branded scil USA, implemented design guidelines
• Provide marketing support for scil's industry partners and distributors
• Initiate and manage charity events for scil and its employees

American Hardware Manufacturers Association, Schaumburg, IL
Marketing Communications Department : 9 / 2006 - 10/2009
Senior Graphic Designer / Marketing Coordinator

• Creative project management; from concept to completion
• Creative copy writing for print, web and email communications
• Build company brand through integrated marketing campaigns
• Graphic Design: brochures, direct mail, print advertising, sales kits
• Digital Design; flash banners, email design, web graphics
• Create marketing programs that generate leads; tracking and analysis
• Art direction and production of annual advertising campaign
• Manage service providers; photographers, video editors and professional print companies
• Produce video testimonials and shoot photography for trade shows/conferences
• Budget allocation; ensure maximun cost efficiencies for marketing department

Cintas Corp., Chicago, IL
Marketing Communications Department : 8 / 2003 – 9 / 2006
Assistant Design Manager / Graphic Designer

•Managed creative team of six graphic / digital designers
•Managed all department projects by reviewing, assigning, requesting project status and ensuring all deadlines are met
•Scheduled graphics departmental workload and assured that resources will be available to meet the design needs of the business
•Responsible for designing print collateral that focused on design solutions, customer response and increased sales
•Designed and executed postcards, brochures, direct mailers, posters, catalog pages and promotional pieces for the apparel industry
•Scheduled, produced and supervised in-house / on-location photo shoots which involved garments and models
•Managed multiple outside vendors / service providers such as stylists, photographers, make-up artists, models, and print companies
•Responsible for recruiting, interviewing, hiring and mentoring design interns that rotated every 3 months for a period of 2 year; Managed a total of 11 interns from the University of Cincinnati and Chicago area
•Working knowledge of color management, color theory, hiring & managing employees, and six sigma practices (Green Belt)


Education:
The University of Cincinnati: College of Design, Architecture, Art and Planning
Bachelors Degree, Design / Product Development : 1997 – 2003

Skills / Software:
Expert level of proficiency in Adobe Suite CS5 (MAC and PC). Proficient in many other applications such as iContact, Ektron CMS400, salesforce.com, Flash, Microsoft Word, Power Point and Excel

Awards and Recognition:
Hermes Creative Awards Gold Award Winner 2007
Marcom Awards Honorable Mention 2007
StepUp Award AHMA Employee Top Honors 2007
Hermes Creative Awards Gold Award Winner 2008
Marcom Awards Gold Award Winner 2008
Hermes Creative Awards Platinum and Gold Award Winner 2009
Featured in Zillion International Business MAGAZINE : June 2010 Issue
Hermes Creative Awards Gold Award Winner 2010

Projects by Heather Sabyan-Lowrey

Dynapar Marketing Campaigns
22 Files

scil animal care Re-Branding
40 Files

scil animal care Advertising Campaign
18 Files

scil animal care Trade Shows
19 Files

scil animal care Quarterly Newsletter
25 Files

Cintas Marketing Pieces
37 Files

Freelance Work and Personal Projects
23 Files

Dynapar Industry Marketing Pieces
5 Files

HTF Marketing Campaign 2009
19 Files

AHMA Re-Branding
26 Files

AHMA Advertising Campaign
5 Files

HTF Marketing Campaign 2008
12 Files

Eagle Magazine Re-Design Concepts
6 Files

Advantage GPO Marketing Campaign 2009
11 Files

Expo Nacional Ferretera Campaign 2008-09
11 Files

Cologne Pavilion Marketing Campaign
18 Files

HTF Marketing Campaign 2007
12 Files

Photography
14 Files

AHMA Holiday Card Design
5 Files

Dynapar Print Marketing
13 Files