Heather has been a dedicated Marketing enthusiast for the past 10 years, specializing in creative design, company branding, digital lead generation and communications strategy. She is currently the Senior Marketing and Communications Specialist for Dynapar. Dynapar, a member of the Danaher Corporation, offers the worlds largest range of encoders, resolvers, and accessories for motion feedback control. They are designed for industries such as Aerospace, Oil and Gas, Factory Automation, Wind Energy and Steel. Dynapar, with locations in North America, Europe, South America, Asia and the Caribbean, is focused on quality product, driving innovation, and continuously identifying emerging markets all over the world. Heather is an accomplished marketer having won a total of 19 awards since her career began, which encompass design, business and communications recognition. Heather is responsible for creating marketing campaigns that are relevant, impactful and drive brand awareness and qualified leads. Her focus has been lead generation for the past 3 years, with notable success in direct mail promotions with high immediate response rates, and digital marketing initiatives that result in web-to-lead conversions. She believes in continually growing as a marketing professional and constantly pursuing better design and best marketing practices with the end-goal of reaching the audience in a remarkable way. Specialties: Marketing & Advertising • Graphic Design • Art Direction • PR Management • Google Analytics • Copy Writing • Branding / Brand Strategy • Direct Mail • Email Design/Tracking • Project Management • Team Management • Marketing Campaign Strategy • Web Optimization • KPIs/Reporting Analytics/Corrective Countermeasures • Competitive Positioning/SWOT Analysis • Vendor / Service Provider Management • Creating / Managing Multiple Budgets

Work Samples

  • Dynapar Marketing Campaigns

  • scil animal care Re-Branding

Work History

  • Senior Marketing & Communications Specialist

    • Dynapar Corporation
    • Mar 2013 - Present (1 year 9 months)

    Dynapar, a Danaher company, is a manufacturer of rotary encoders and resolvers with more than 50 years of experience in engineering and manufacturing rotary feedback devices. Dynapar has a strong presence in industries such as Oil & Gas, Windpower Generation, Factory Automation, Off-Highway Vehicle and Aerospace.

    ADDITIONAL RESPONSIBILITIES:

    • Responsible for achieving required growth targets via strategic digital marketing plan
    • Evaluate performance and ROI of all lead generation activities; implement root
    cause/countermeasures to sustain marketing targets
    • Responsible for reviewing all Digital Marketing service providers (trade journals, social media,
    industry associations, etc.) and negotiate contracts based on Marketing plan and budget
    • Manage PPC and SEO : Organic search and keyword analysis, lead generation target reviews,
    monitor and adjust Google Ad Words budget spend
    • Tasked with implementing lead nurturing capabilities followed by campaign creation and management
    • Responsible for designing custom Channel partner marketing campaigns to increase distribution
    sales and reinforce Dynapar brand
    • Responsible for implementing Lead Nurturing process; managing customer touch points, creating
    content, and measuring effectiveness of lead conversions as a direct result
    • Tasked with ensuring Dynapar branding, messaging and visual communications consistency
    among feedback offices in China, Japan and Europe

  • Marketing and Communications Specialist

    • Dynapar Corporation
    • Oct 2011 - Mar 2013 (1 year 5 months)

    • Defining and implementing global MARCOM best practices
    • Create and execute branding/communications strategy for product launches
    • Responsible for digital lead generation action plans, tracking and analysis
    • Creating annual advertising strategy via industry pubs, web and digital initiatives
    • Cadence refinement of press release, e-blast and white papers distribution
    • Brand management via marketing channels across all product verticals
    • Design: Sales materials, trade shows, web, digital & print advertising
    • Create effective channel communication strategies that include measurable KPIs
    • Provide marketing support for national and international distribution network
    • Website Optimization: increase web traffic ROI by utilizing PPC and SEO programs
    • Website management: author, manage and publish original content

  • Marketing and Communications Manager

    • scil animal care company
    • Oct 2009 - Oct 2011 (2 years)

    scil animal care company is a global organization dedicated to delivering animal health professionals high quality medical equipment, such as hematology analyzers, chemistry analyzers, vital signs monitors and Aesculap surgical power tools.

    • Manage scil U.S. marketing/design team
    • Supports scil Canada with various marketing initiatives
    • Create and manage marketing budgets for scil U.S.
    • scil Annual Ad Campaign: art direction, layout, production, strategy
    • PR manager: press releases, social marketing, web development
    • Sales Promotions: create promotions, tracking & reporting
    • Create and implement Brainshark webinars/online presentations
    • Product Launches: measurement tactics, competitive positioning, message development
    • Graphic Design: brochures, quarterly newsletter, sell sheets, direct mail, fax blasts
    • Digital Design: flash web banners, web graphics, email blasts
    • Website Development: navigation, image quality, web content, increase traffic
    • Event Marketing: registration strategy, direct mail, photography, data tracking
    • Trade show marketing: attendee promotions, signage, booth design
    • scil Branding: re-branded scil USA, implemented design guidelines
    • Provide marketing support for scil's industry partners and distributors
    • Initiate and manage charity events for scil and its employees

  • Marketing Coordinator / Senior Designer

    • AHMA
    • Sep 2006 - Oct 2009 (3 years 1 month)

    AHMA (American Hardware Manufacturers Association) is a leading international industry trade association representing prestigious manufacturers, manufacturers' representatives and trade publications in the D-I-Y and hardware / home improvement industry.

    • Creative project management; from concept to completion
    • Creative copy writing for print, web and email communications
    • Build company brand through integrated marketing campaigns
    • Graphic Design: brochures, direct mail, print advertising, sales kits
    • Digital Design; flash banners, email design, web graphics
    • Create marketing programs that generate leads; tracking and analysis
    • Art direction and production of annual advertising campaign
    • Manage service providers; photographers, video editors and professional print companies
    • Produce video testimonials and shoot photography for trade shows/conferences
    • Budget allocation; ensure maximun cost efficiencies for marketing department

  • Asst. Design Manager / Graphic Designer

    • Cintas
    • Aug 2003 - Sep 2006 (3 years 1 month)

    Cintas Corporation, a publicly held company, provides highly specialized services to businesses throughout North America. Cintas designs, manufactures and implements corporate identity uniform programs, and provides products and services to approximately 800,000 businesses. The Chicago division focuses on uniform design, customization, program development, marketing, distribution, and customer service.

    • Helped manage the Chicago creative team
    • Created and implemented internship program for design group
    • Intern management: recruiting, interviewing, hiring, and mentoring
    • Department project management: assigning, requesting status and enforcing deadlines
    • Collobrate with marketing managers: interpret strategy to deliver design solutions
    • Create print collateral that focused on customer response and increased sales
    • Graphic design: brochures, direct mail, posters and sell sheets
    • Scheduled, produced and supervised in-house/on-location photo shoots
    • Managed vendors such as photographers, stylist, models, professional printers
    • Trained in color management, hiring employees, and six sigma practices (Green Belt)

Education

  • University of Cincinnati

    • Bachelors Design / Product Development
    • 1997 - 2003

    College of DAAP: Design, Architecture, Art and Planning Minored in Marketing / Advertising

  • Tipp Highschool

    • 1993 - 1997

Specialties

Affiliations

Link with me on LinkedIn!

Awards

Hermes Creative Awards Gold Award and Honorary Mention Winner 2007; Hermes Creative Awards Gold Award Winner 2008; Marcom Awards Gold Award Winner 2008; Hermes Creative Awards Platinum and Gold Award Winner 2009; Featured in Zillion International Business MAGAZINE : June 2010 Issue

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