Resumé

HEATHER BRADLEY
(347) 581-8210
hsb4791@gmail.com
www.heatherbradley.me


EXPERIENCE
2011-Present
Creative Director, Cheezburger
Seattle, WA
Collaborate with C-suite leaders on creative strategy and product vision. Establish brand voice, manage a creative team, and lead visual direction for all products within the Cheezburger social humor platform including websites, mobile apps, digital ad products and print.


2005-2010
Assistant Adjunct Professor, New York University
New York, NY
Taught evening and weekend courses in Conceptualization," "2D Graphic Design Principles," "Adobe Illustrator," and "Print Design Theory & Practice" every semester for five years.
Work closely with Department Director to develop new curriculum for Digital Graphic Design program


2010-Present
Contract Art and Creative Direction
Clients: Comedy Central, Preston Bailey, Open Runway, Circle Arts
Conceptualize, pitch and art direct innovative digital and print products including mobile apps, social media interfaces, hyper-local, e-commerce, editorial and marketing websites.


2008-2010
Art Director, Interim Creative Director, iVillage.com (Parent company: NBC Digital)
New York, NY
Pitch creative ideas to C-suite executives to further strengthen and evolve iVillage's marketing and editorial brands. Design and illustrate online and print projects including: editorial and marketing materials for iVillage.com, NBC Digital, interactive Flash games, animated banner ads. Art direct designers.


2004-2008
Creative Director, gURL.com (Part of iVillage, NBC Digital)
New York, NY
Create and communicate a clear vision for the gURL brand's voice, positioning and look-and-feel. Develop, edit and write new features for gURL.com. Work with cross-disciplinary team to determine brand differentiation, growth initiatives and new product development strategy. Art direct and manage Design department, including staff/freelancers, budget and resources. Design and illustrate online and offline projects including: interactive games, site navigation, quizzes, advertorial features, web video, magazine, etc. Initiate and develop content partnerships and distribution sources. Develop and design marketing materials and style guides. Evaluate and maintain relationships with outside design vendors such as printers and stock houses.


2000-2004
Art Director/Creative Services Manager, Teen Internet Group
New York, NY
Art direct and manage Design department for Seventeen.com and gURL.com. Lead complete redesign and brand overhaul of Seventeen.com. Monthly site traffic rose 500% post-launch.
Manage staff/freelancers, budget and resources. Design and illustrate online and offline projects including: interactive games, site navigation, quizzes, advertorial features, web video, magazine, etc. Initiate and develop content partnerships and distribution sources. Develop and design marketing materials and style guides. Evaluate and maintain relationships with outside design vendors such as printers and stock houses.


1998-2000
Sr. Art Director,
Fry Multimedia, New York, NY
Art direct and design e-commerce Web sites for large national brands, develop corporate logos and style guides, animate Web graphics, and optimize final graphic art files for the Web Write marketing projects, such as banner ads. Conceptualize and implement creative strategy; including brand characteristics, positioning, and project objectives.

Art Director for: www.1800FLOWERS.com (Of note: designed current 1800flowers.com logo) www.Staples.com www.Godiva.com www.Talbots.com www.BarriePace.com www.Spiegel.com

1997-1998 Art Director,
Diamond Bullet Design, New York, NY
Art direct and design e-commerce Web sites for corporate brands, animate Web graphics, and optimize final graphic art files for the Web


EDUCATION
C.E. School of Visual Arts Summer Residency in Illustration and Visual Storytelling New York, NY
B.F.A in Graphic Design from the School of Art and Design University of Michigan, Ann Arbor, MI

Additional Training: The Center for Creative Studies: Illustration
NYC School of Visual Arts: Adobe AfterEffects, Flash, Three-dimensional Illustration
Parsons School of Art: Promotional Design

HONORS NBCU / iVillage Influencer Award Min (Media Industry Newsletter) Best of the Web Award, gURL.com, �Uses of Interactivity Addy, Godiva Chocolatier Web Site, Art Direction / Graphic Design Clio Shortlist Award, Godiva Chocolatier Interactive Banner Ads, Art Direction / Graphic Design / Copy Writing Best of Show, Animation, University of Michigan Annual Student Film and Video Show


EXHIBITIONS
School of Visual Arts Summer Residency Program, New York City 2010 Art and Technology
Computer and Video Art Installation, Urban Institute for Contemporary Arts, Grand Rapids, MI Immedia - Juried Exhibition, Computer and Video Art Installation, UM Media Union, Ann Arbor, MI
ReSync - Juried Exhibition, Computer and Video Art Installation, UM Media Union, Ann Arbor, MI

SPECIALTIES Creative direction and strategy, graphic design, advertising, humor, Internet memes, social marketing, viral marketing, brand development, interactive game design, e-commerce, UX, information architecture, illustration, youth media and marketing, copywriting, teaching

Projects by Heather Bradley

GAMES & APPS
9 Files

ILLUSTRATION
33 Files

WEBSITE & UX
9 Files

IDENTITY
23 Files

PRINT
8 Files

ADVERTISING & MARKETING
9 Files

COPYWRITING
1 File