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Heather X Bradley
Creative Strategist / Art Director
Hello! I'm a creative strategist, art director and content creator with 15 years experience. I am currently writing a book about design and humor to be published by the HOW Books division of F+W Media in early 2015. I am the former Creative Director of Cheezburger, one of the largest viral humor networks online. Before that I've held positions as Creative Director of teen site gURL.com, Art Director and Interim Creative Director at iVillage and Senior Art Director at an interactive agency. I have helped develop digital products for many major publishing, e-commerce and marketing companies, e.g. NBC Digital, Comedy Central, Primedia, iVillage, American Express and Seventeen, and e-commerce clients, e.g. Godiva, Staples, 1800Flowers and OpenRunway. I was an Adjunct Professor New York University SCPS for five years. I taught creative concept development and graphic design. I have also published an illustrated book with Tarcher/Penguin. Specialties: Creative direction, creative strategy, graphic design, UX, advertising, humor, Internet memes, social marketing, viral marketing, brand development, interactive game design, e-commerce, information architecture, illustration, youth media and marketing, copywriting and teaching.
GAMES & APPS
WEBSITE & UX
HEATHER BRADLEY (347) 581-8210 firstname.lastname@example.org www.heatherbradley.me EXPERIENCE October 2013-Present Author, Designer/Illustrator, HOW Books a division of F+W Media Seattle, WA My book will be published in early 2015. “Design Funny: A Graphic Designer’s Guide to Humor” is a entertaining, yet practical, guide to the lighter side of graphic design thinking: the visual gag. Learn how to use comedic principles to transform your visual communication and leave your clients and target audience in stitches. From image puns to pointed cropping to social media inside-jokes, you’ll gain invaluable tips and tricks to inject your sense of humor into everything you create." 1998-Present (Part-time Freelancer) Creative/Art Director, Copywriter, UXer Seattle, WA Recommend branding strategies and visual identities. Conceptualize, pitch and art direct innovative digital and print products including casual games, social media interfaces, e-commerce sites, hyper-local, editorial and marketing websites. 2011-2013 Creative Director, Cheezburger Seattle, WA Collaborate with C-suite leaders on creative strategy and product vision. Establish brand voice, manage a creative team, and lead visual direction for all products within the Cheezburger social humor platform including websites, mobile apps, digital ad products and print. 2005-2010 Assistant Adjunct Professor, New York University New York, NY Taught evening and weekend courses in Conceptualization," "2D Graphic Design Principles," "Adobe Illustrator," and "Print Design Theory & Practice" every semester for five years. Work closely with Department Director to develop new curriculum for Digital Graphic Design program 2010-Present Contract Art and Creative Direction Clients: Comedy Central, Preston Bailey, Open Runway, Circle Arts Conceptualize, pitch and art direct innovative digital and print products including mobile apps, social media interfaces, hyper-local, e-commerce, editorial and marketing websites. 2008-2010 Art Director, Interim Creative Director, iVillage.com (Parent company: NBC Digital) New York, NY Pitch creative ideas to C-suite executives to further strengthen and evolve iVillage's marketing and editorial brands. Design and illustrate online and print projects including: editorial and marketing materials for iVillage.com, NBC Digital, interactive Flash games, animated banner ads. Art direct designers. 2004-2008 Creative Director, gURL.com (Part of iVillage, NBC Digital) New York, NY Create and communicate a clear vision for the gURL brand's voice, positioning and look-and-feel. Develop, edit and write new features for gURL.com. Work with cross-disciplinary team to determine brand differentiation, growth initiatives and new product development strategy. Art direct and manage Design department, including staff/freelancers, budget and resources. Design and illustrate online and offline projects including: interactive games, site navigation, quizzes, advertorial features, web video, magazine, etc. Initiate and develop content partnerships and distribution sources. Develop and design marketing materials and style guides. Evaluate and maintain relationships with outside design vendors such as printers and stock houses. 2000-2004 Art Director/Creative Services Manager, Teen Internet Group New York, NY Art direct and manage Design department for Seventeen.com and gURL.com. Lead complete redesign and brand overhaul of Seventeen.com. Monthly site traffic rose 500% post-launch. Manage staff/freelancers, budget and resources. Design and illustrate online and offline projects including: interactive games, site navigation, quizzes, advertorial features, web video, magazine, etc. Initiate and develop content partnerships and distribution sources. Develop and design marketing materials and style guides. Evaluate and maintain relationships with outside design vendors such as printers and stock houses. 1998-2000 Sr. Art Director, Fry Multimedia, New York, NY Art direct and design e-commerce Web sites for large national brands, develop corporate logos and style guides, animate Web graphics, and optimize final graphic art files for the Web Write marketing projects, such as banner ads. Conceptualize and implement creative strategy; including brand characteristics, positioning, and project objectives. Art Director for: www.1800FLOWERS.com (Of note: designed current 1800flowers.com logo) www.Staples.com www.Godiva.com www.Talbots.com www.BarriePace.com www.Spiegel.com 1997-1998 Art Director, Diamond Bullet Design, New York, NY Art direct and design e-commerce Web sites for corporate brands, animate Web graphics, and optimize final graphic art files for the Web EDUCATION C.E. School of Visual Arts Summer Residency in Illustration and Visual Storytelling New York, NY B.F.A in Graphic Design from the School of Art and Design University of Michigan, Ann Arbor, MI Additional Training: The Center for Creative Studies: Illustration NYC School of Visual Arts: Adobe AfterEffects, Flash, Three-dimensional Illustration Parsons School of Art: Promotional Design HONORS NBCU / iVillage Influencer Award Min (Media Industry Newsletter) Best of the Web Award, gURL.com, ï¿½Uses of Interactivity Addy, Godiva Chocolatier Web Site, Art Direction / Graphic Design Clio Shortlist Award, Godiva Chocolatier Interactive Banner Ads, Art Direction / Graphic Design / Copy Writing Best of Show, Animation, University of Michigan Annual Student Film and Video Show SPEAKING ENGAGEMENTS American Advertising Federation of Central Minnesota, May 2014 / HOW Design Live June 2013, San Francisco / American Advertising Federation of North Dakota, 2013 / Puget Sound Business Journal "Selling Your Story with Visuals" Panel 2013 / PRESS Puget Sound Business Journal http://bit.ly/1jy9B7B EXHIBITIONS School of Visual Arts Summer Residency Program, New York City 2010 Art and Technology Computer and Video Art Installation, Urban Institute for Contemporary Arts, Grand Rapids, MI Immedia - Juried Exhibition, Computer and Video Art Installation, UM Media Union, Ann Arbor, MI ReSync - Juried Exhibition, Computer and Video Art Installation, UM Media Union, Ann Arbor, MI SPECIALTIES Creative direction and strategy, graphic design, advertising, humor, Internet memes, social marketing, viral marketing, brand development, interactive game design, e-commerce, UX, information architecture, illustration, youth media and marketing, copywriting, teaching