Heather Walpole

About

I am a freelance designer specializing in print design. I have worked on a variety of projects from corporate identity to billboard-sized building graphics for both small and large companies.

Resume

Education | B.S. | Philadelphia University | Major: Graphic Design Communication | Minor: Marketing

Proficiencies | Illustrator | Photoshop | InDesign | QuarkXPress | Microsoft Office | Mac & PC

NobleKnits | Creative Director and West Coast Operations Manager | 2004-2007 | Oceanside | CA
Managed a team of 10 people.
Responsible for advertising, merchandising, product acquisition, sales, merchandising, staffing.
Created and managed in-store, online, and wholesale brand identity for a number of subsidiary ventures
including Nancy Queen Designs, NobleKnits, The Chicks with Sticks.
Designed and developed The Chicks with Sticks product line of knit and crochet patterns.
Managed day to day operations from store conception to present, including brand creation,
location selection, merchandise purchasing, store buildup, and merchandise placement.

IKEA Orange County | Graphic Design Specialist | 2003-2004 | Costa Mesa | CA
Created and led a design collaboration team for all Los Angeles area IKEA stores.
Store selected as nationwide exemplary model for in-store communication.
Directed communication design for LA area to form a cohesive market message.
Managed a large communication budget.
Developed and managed relationships with print vendors, suppliers and installation contractors.
Negotiated vendor contracts.
Led a team responsible for all communication throughout the store (customer and coworker related).
Mentored and encouraged team members in career growth.
Created communication packages for commercial events in accordance with the IKEA Commercial Calendar.
Worked closely with Visual Merchandising and Sales departments to create communication that
worked for all areas.
Created and produced communication packages in store when feasible to manage costs.
Researched and developed methods of producing and installing full wall graphics.
Created and maintained a large inventory of reusable graphic communication packages.
Consistently scored well above average on employee reviews.
Interviewed and hired new team members.

IKEA North America Service Office | Graphic Designer | 2001-2003 | Plymouth Meeting | PA
Designed customer communication packages, ranging from information pamphlets to full wall graphics,
for deployment to all North American stores.
Provided implementation guidelines, ideas and support for each communication package.
Participated in high-level collaborations to produce fully integrated communication packages.
Sourced graphic production to multiple vendors per project.
Maintained quality control across entire project.
Managed procurement of large and small format print jobs under both short and long-term schedules.
Consistently scored well above average on employee reviews.
Developed and managed long-lasting relationships with print vendors.
Responsible for large budgets on a per project basis.
Collaborated with team members on large scale projects.
Designed press communication for North American promotional purposes.
Oversaw/assisted graphics deployment in a number of new store buildups to ensure corporate consistency.

Outside the Box | Graphic Designer | 2001 | Philadelphia | PA
Designed magazine advertisements for firm’s clients.
Extended clients’ brand identity through design of bags, gift cards, etc.
Assisted with video shoots for firm promotional purposes.
Photo-retouching.

Main Line Times | Graphic Designer/Paste-up artist | 1999-2001 | Ardmore | PA
Designed newspaper advertisements.
Paste-up newspaper layout.

Location

Oceanside, CA

Specialties

  • Print
  • Art Direction

Experience

7 years