Everything has a story behind it - and everything we see tells us everything we know about everything we know. Targeted communication reigns. I don't care how awesome your widget is if no one knows about it. I believe in that; I'm driven by the story in the world around us and how I'm going to tell it to that guy walking down the sidewalk. Or that lady standing in line. That kid on the playground needs to know too.
Provo, UT