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My passion lies in people, and the connections they form with one another and with brands. I'm a communicator, visually and vocally. I'm an activator and a leader, with years of experience directing designers, interns and freelancers. I'm highly self-motivated, but thrive in a group, always seeking to find out others' passions allowing for better collaboration. I employ creative direction that pairs strategy and forward-thinking design, backed by research and inspired by psychology. To me, direction and design don't just solve problems, they're the visual cues that lead stories. Every choice made speaks volumes on a subconscious level. Knowing your brand and your audience are both clutch to crafting stories in a way people will understand and connect to on a deeper level. My experience and skills are sculpted from working with small, aggressive agencies as well as larger organizations to innovate with brands including Atari, Yum! Brands, Proctor & Gamble, Fruit of the Loom, Target, Sunny Delight and more. I've lead projects, managed designers and developing new processes for 9+ years.
WeThrive! Campaign Elements
Vanity Fair website redesign
Carnival Cruise Lines "Grab Your Destiny" Contest
Creative direction, art direction, branding, UI/UX for web, mobile and apps, interactive and print design, illustration, infographics and consulting.
Creative direction, client liaison, and management of the design and information architecture teams. Pioneer of the OOHology Cincinnati office located in the heart of OTR.
Management and quality control of projects spanning their full lifecycle from discovery and ideation, through naming, branding, design, UX, SEO, front-end and back-end development, social and marketing. Responsible for the development of teams and processes, as well as scout for, and nurture the creative talent in-house.
Project types included but were not limited to e-commerce, mobile apps, and integrated marketing campaigns. All web related work was created with a strict responsive web design only policy.
Clients ranged from large to small businesses in various verticals including but not limited to automotive, consumer goods, education, engineering, energy, finance, government, jewelry, healthcare, insurance, real estate, retail, software and technology.
Creative direction, art direction, UX/UI and user-centered design for websites, banners, mobile, apps and more. Managed interns and lead projects. Award winning interactive and print work.
Carnival Cruise Lines, Texas Roadhouse, Kroger, Fruit of the Loom, Vanity Fair, Lily of France, Evenflo
Creative direction, art direction, branding, print design, front-end design and development for HTML/CSS and Drupal CMS, Flash game development. Conception and implementation of marketing campaigns, contests, social media strategies and more. Integral part in development of workflow processes.
Atari, Yum!, P&G, Sunny D, Cincinnati Homeless Coalition, Beech Acres Parenting Center
Design, HTML/CSS/Flash development for web and interactive games, print production, page layout, site-mapping, animation, illustration and video production.
GE, Meijer, Ann Taylor, P&G
Creative direction for the Online Creative Team. Managed multiple designers. Branded and lead UX/UI design for multiple standalone social networks, forums, blogs and online tools. Also headed market research efforts and created guerrilla marketing plans for said products.
Creative Portfolio Scholorship Winner 2006 Class Salutatorian
Extemporaneous Speech Contest Winner