Coroflot

Resume

EMPLOYMENT:

B&H PHOTO – Advertising Department
March 2008 – Present Art Director
July 2006 – March 2008 Senior Graphic Designer
• Designed series of Web banners for advertising promotions
• Developed color schemes for use in catalogs and ads
• Supervised staff and freelance designers working on the B&H catalog
• Participated and led client meetings presenting design solutions
• Participated in the creation of work-flow to assure quality improvement and accuracy of projects
• Worked on several redesigns of the B&H Catalog; always as the lead designer
• Participated in various catalog pilot programs, representing advertising departments needs and requirements
• Acted as the department liaison to IT, and helped develop a PSS (Product Selection System) for building new catalog pages
• Designed multiple collateral and promotional pieces for various B&H departments
• Created and designed a new series of buying guides
• Designed store display posters and department banners on a regular basis

FREELANCE PROJECTS
July 2005 – July 2006    Freelance Graphic Designer
The Creative Group, S. Bertram Inc., TriMe Associates, Parkland Estates,
The Judaica Press, Park Communications and KZ Creative.

ARTSCROLL / MESORAH PUBLICATIONS, LTD.
May 2000 – June 2005    Senior Graphic Designer
• Designed over 150 book covers and jackets, including complicated dies for spot UV and foil embossing
• Designed promotional materials and seasonal catalogs
• Shortened the production cycle to days instead of weeks by implementing a PDF and CTP work-flow
• Managed and trained junior designers, freelancers and interns
• Personally designed the best selling Kosher By Design series
• Designed and managed several websites; available upon request

ERBA FOOD PRODUCTS, INC. (HADDAR)
March 1997 – May 2000    Graphic & Packaging Designer
• Conferred with all production departments to discuss art requirements in order to enhance all presentations through target marketing
• Updated and refreshed the overall brand look and feel
• Redesigned food and beverage packaging
• Introduced packaging design for new items; extended existing product lines
• Developed wine packaging with complex dies and foil stamping processes

THE EYECATCHER
Feb. 1995 – March 1997    Graphic Designer
• Created a fund raising campaign for a local ambulance service generating $100,000 in donations
• Selected by a major print broker to design a 300-page wholesale jewelry trade publication with a target audience of over 20,000 international and domestic jewelers
• Art directed photography shoots for national publications

SOFTWARE SKILLS:
Adobe Photoshop CS4
Adobe Illustrator CS4
Adobe InDesign CS4
Adobe Acrobat 9.0
Microsoft Office
Adobe Dreamweaver CS4
Adobe Fireworks CS4
Adobe Flash CS4 (Basic)
JavaScript (Basic)
HTML / XHTML
CSS

PROFESSIONAL SKILLS:
• Extremely detail oriented
• Solid time management and organizational skills
• Brilliant eye for design, color and typography
• Management and supervisory experience

EDUCATION / SPECIALIZED TRAINING:
Adobe Photoshop Down and Dirty Tricks Seminar (by Scott Kelby), New York, NY 2002, 2007

Web Design Seminar, lynda.com Traveling Road Show (by Lynda Weinman), New York, NY 2001

Adobe Photoshop Seminar Tour (by Scott Kelby), New York, NY 1999

Diploma, Quark XPress, Adobe Illustrator, Adobe Photoshop,
National Computer Resource Center, New York, NY 1995

Certificate, Art & Posters, Picture/Pen Drawings, Pastels, Magic Art Oil Painting, ICS, Scranton, PA 1993, 1994