My mission is to create a better world through inspired design. I help business and non-profits define and promote their brand with creativity and integrity.
- • California State University Northridge, CA, 1972-76, Design major, 64 credits completed
• West Valley Occupational Center, West Hills, CA 1977-78, Certificate in Commercial Art
• Plus additional on-the-job training, workshops, seminars and extension education at accredited institutions in California and the Pacific Northwest, including Art Center, UCLA, USC, Otis Parsons, University of Oregon, Mt. Hood Community College and Clark College.
- Directors of Volunteer Programs (DVPA) IASECP, Nonprofit Network, DMA
- Major Accomplishments (paid employment):
• Designed all materials in a multi-faceted communications campaign for the National Fit Pick Healthy Vending Product Launch (Community Choices and Urban Words Group)
• Designed print promotion campaigns for twelve Expo Center consumer trade shows. • Increased exposure for exhibitors and attracted generate leads and sales. Consistently generated larger crowds of qualified buyers each year. (O'Loughlin Trade Shows – Gard & Gerber)
• Significantly increased new credit approvals for MBNA Bank by creating successful targeted direct mail promotions. The account more than quadrupled in annual billings, to over $4 million in three years. (Team DMS)
• AAF Best in the West Sweepstakes Award for the creation of a successful direct response campaign for the launch of Apple Desktop Publishing (Krupp TaylorUSA)
• First Place Pioneer Award – National Benefit Life Insurance “Smart Buyer” (Mass Marketing Systems International Inc.)
• ECHO Leader Award – Seafirst Bank, Division: Direct Marketing
Major Accomplishments (pro bono):
• Collaborated with the Vancouver Watershed Alliance on an on-going Creekbank Restoration Project to restore habitat on Burnt Bridge Creek in Vancouver. Recruited volunteers, scheduled facility space to provide areas for check-in, hospitality and rest/restrooms. Participated with creek workers and provided followup celebration party to appreciate volunteers
• Handled concert program ad sales for three years – recruited, trained and mentored the sales team. Turned leads into sales and helped establish valuable sponsorship and trade partnerships. (Vancouver Symphony Orchestra)
• Conceptualized and marketed a benefit luncheon to bring back the summer symphony concert in Esther Short Park and raised $4,000. (Friends of the VSO)
• Developed a "Beyond Curbside Reuse, Repurpose & Recycling” program at my church to reduce toxins in the landfill. (UUCV)
• Designed a traveling display for the Clark County “Planet Clark” educational van, promoting resource conservation. (Columbia Springs Master Composter/Recycler program)
• Lead and mentored a team of nine-plus other volunteers to produce publicity and manage a website for three years. (Communications Committee: UUCV)
• Redesigned the website, created a Facebook page and designed and edited 4 quarterly e-newsletters for two years. (Val Ogden, board chair: the SW Washington Center for the Arts)
• Coordinated registration and presented orientations for 400 youth group volunteers. (Project Service Leadership for the Nutter Foundation Dozer Days)
• Co-coordinated an International Women's Day event to raise awareness of women's issues. Procured three speakers including former WA State Representative, Val Ogden.
• Managed a small non-profit art gallery. Procured artists. Publicized shows. Coordinated and hosted numerous exhibits and artist receptions. (Aesthetics Committee: UUCV)
• Discovered and launched the fine art career of paper sculptor, Alison Hellesvig, www.facebook.com/pages/Kaleidosculpture.
• Coordinated and publicized an Ice Cream Social event to raise pledges for the Susan G. Komen Race for the Cure