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Signature elements
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Colour usage - A page from the Graphics Standards Manual.
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Shopping bag
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Packaging
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Sketches - Initial sketches/scribbles on paper. As you can probably see, I felt pretty early that the magic was in getting the feel of the 'K' right.

Notes: Project on branding - NAFA/Loughborough University / BA. Graphic Communications
H Favorite qView Full Size
Sketches - Initial sketches/scribbles on paper. As you can probably see, I felt pretty early that the magic was in getting the feel of the 'K' right.

Notes: Project on branding - NAFA/Loughborough University / BA. Graphic Communications
H Favorite qView Full Size
Sketches - Initial sketches/scribbles on paper. As you can probably see, I felt pretty early that the magic was in getting the feel of the 'K' right.

Notes: Project on branding - NAFA/Loughborough University / BA. Graphic Communications
H Favorite qView Full Size
Sketches - Initial sketches/scribbles on paper. As you can probably see, I felt pretty early that the magic was in getting the feel of the 'K' right.

Notes: Project on branding - NAFA/Loughborough University / BA. Graphic Communications
H Favorite qView Full Size
Sketches - Initial sketches/scribbles on paper. As you can probably see, I felt pretty early that the magic was in getting the feel of the 'K' right.

Notes: Project on branding - NAFA/Loughborough University / BA. Graphic Communications
H Favorite qView Full Size
Sketches - Initial sketches/scribbles on paper. As you can probably see, I felt pretty early that the magic was in getting the feel of the 'K' right.

Notes: Project on branding - NAFA/Loughborough University / BA. Graphic Communications

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