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Design a SECURITY product associated with CYCLING,
Identify a real life problem (look for a gap in the market)that either needs a solution or has an existing solution that isn't very good
-Think beyond the obvious association of cycle locks and bike racks.
-Develop a Michelin product that has a consistent look, design style and feel.
-Develop a product that is unique and reinforces the MICHELIN brand integrity.
-Understand and research your target consumer.