Heidi Udell

In 2020, Prudential launched FlexGuard—the most successful indexed variable annuity in history, with over $18 billion in sales in just 3 years. I provided all the copywriting for Prudential’s
highest profile product launch in a decade: a fully-integrated multi-phased campaign including product naming, positioning, print and digital advertising, direct mail, advisor and consumer email, ongoing content creation, internal employee communications and social media.

• Copywriting & Editing
• Advertising
• Ideation