After 4 yrs of learning , i find myself in this pool of deep shit, called ADVERTISING....and believe me this shit tastes great. Typography, design and visualizing concepts, from ideation to execution is what this shit is made of. Had 3 final nominations in print category fr Cocco's campaign at Cannes 08 tat i can boast off. Cocco's campaign also selected for TheWork09. Currently working as an Art Director @ McCann Erickson India Pvt. Ltd.

Work Samples

  • makanis and me

  • college was fun

  • smoking kills.....its a fact!

Work History

Name: Moodbidri Prasad Rao Age: 26yrs Address: D-005, Parikshit, Premium Park, Bolinj, Virar (W) 401303. Contact no: 9920 953664(mob), 95250 6557932 (resi.) Email id:, Academic Qualification: *Diploma Applied Art L.S.Raheja (Bandra) 68% 1st Rank in State *Intermediate Applied Art L.S.Raheja (Bandra) 58.5% 3rd Rank in College *Foundation Course Diploma Vasai Vikasini (Vasai) 60% 3rd Rank in State *Diploma in computer graphics Edit Institute(Bhayander) A grade Academic Achievements: L.S.Raheja School of Art (Bandra) *Stood 1st in state in Diploma Applied Art 2004/05 *Best public welfare campaign 2004/05 *Commended Prize for study in Typography (ambigramy) 2004/05 *Best design oriented campaign in third year *Nominated for Cag Scholarship & Award 2003/04 *Best public awareness campaign in any media 2003/04 *Best Visual Idea at workshop conducted by Shloka Institute 2003/04 *1st Prize for Best overall campaign at Adnomer 2003 *Camlin Prize for outstanding work for the year 2002 & 2003 Vasai Vikasini College of Visual Art (Vasai) *Stood 3rd in state in Foundation Course Diploma 2000/01 *Shri Madhavan Prize for Best Student of the year 2000/01 *Shri Duma Dalmet Prize for Best Academic work 2000/01 *1st Prize for Best colour �n� design 2000/01 *1st Prize for Best nature drawing 2000/01 *Sponsored prize for Best Portfolio 2000/01 *Entry selected for State Art Exhibition 2000/01 Specialization: *Visualisation *Typography (Ambigramy) *Design Computer skills: * Coreldraw * Photoshop * Illustrator Work Experience: * Currently working with McCann Erickson India. as an Art Director and have been working on brands like BPL Mobile, Spaces Home Furnishing, Jet Lite, Jet Airways, Hanes undergarments, Onida TV, Igo TV, Reliance Power, and more. * Was associated with Makani Creatives Pvt. Ltd. as a senior visualiser for the past 3 years, catering to brands like Provogue, Giordano watches, Regent watches, Marco Ricci shoes, ID Shoes, Lee Cooper shoes, Metro shoes, Mochi shoes, Egle shoes, Tangent furniture, Thomas Scott shirts and trousers, Lombard shirts, Liquid shirts, Hats off shirts, Hawk jeans, Jealous jeans, Amarsons Bandra, Shop en route mall, Vanshi jewellers, Bulaire Champagne Diamond Jewellery, etc. Brainstorming, ideating campaigns, designing creative packaging, brochures, catalogues, invites, tags and logos, implementing my thoughts into creative and strategic solutions for the clients, right from ideation to execution and above all meeting deadlines comes under my job profile. *Is also associated with Kalpavruksha Multimedia as a creative consultant. Has designed corporate identities for Anima Design Space, Sanskruti Creations, Deep Imagination...the art shop. Book covers, book jackets and line drawings for Hearts Outpourings by J.B.Sequeira, Sahitya Akademi Award Winner. Just finished working on the new edition of the book My Dreams, My Realities, by J.B.Sequeira. Interests: drawing, reading, writing (occasionally), surfing the net, carroms. Strengths: A good learner, sincere, hard working, talented, self-starter and motivator. Motto: To challenge myself to be the best I can be.


L S Raheja School of Arts, Bandra, India.



work on cocco's cafe finalists in print category @Cannes 08 work on cocco's cafe selected fr THE WORK 09 work on alpenliebe selected for the Archives Diploma Applied Art L.S.Raheja (Bandra) 68% 1st rank in state Intermediate Applied Art L.S.Raheja (Bandra)