A bit of background on Exotic Wood: they design, manufacture, and install custom furniture, kitchens, doors etc., as well as carry a line of retail pieces. The branding was to reflect their minimal and modern design aesthetic. The logo uses an abstract E to form a block of wood out of the hexagon. The logo and type were designed to sit multiple ways to reflect the three dimensional quality of furniture, and mimic it being viewed from various perspectives. When turned, the logo can be read as a W and even a table can be seen when it is turned sideways.
They work in wood, metal, and glass. The metal card helps to communicate this, overcoming what could be seen as a potential liability of the established company name and reinforcing the other materials they work with.
Due to cost considerations, a second card—printed on wood—was created to hand out en masse, with a tactile quality, and high impact.
This is one deliverable for an ongoing branding exercise.
