adidas Equation: This campaign combines style and team spirit. The footwear becomes the team logo to show how each athlete represents his team—on and off the court.
adidas Paisley Collection: This fashion campaign showcases adidas' top NBA athletes in a heroic setting while highlighting the paisley pattern of the apparel and footwear.
• Art direction • Photography direction • Design/Layout
adiZero Rose: The runway—a quick metaphor to say FAST.
adidas Lifestyle Footwear: This double-page spread is about being a baller no matter where you go—on or off the court. It shows the life of basketball star, Kevin Garnett, being true to his sport throughout his daily life.
The acrylic lasered type in the Gothic-style font, is a nod to another sport, baseball, celebrating Kevin's love for the Red Sox.
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adidas BASKETBALL