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  • Zee Ayad

    In-store marketing and design professional

    Sydney, Australia

Industrial designer with a decade of experience, creating successful POP solutions that tie into the marketing strategies of major brands.

Work Samples

  • Grant Burge Wine Tower

  • Pringles Shelf Trays

  • Red Bull DJ Booth

Work History

  • Director

    • ID POP Pty Ltd
    • Sydney, Australia
    • Jul 2011 - Present (6 years 4 months)

    ID POP is an industrial design consultancy with a focus on POP marketing, bringing creativity and manufacturing together to collaborate with leading brands.

  • Senior Industrial Designer

    • Retailsolutions
    • Rosebery, Australia
    • Jan 2008 - Jun 2011 (3 years 5 months)

    Retailsolutions was a Sydney and Melbourne based design and manufacturing company with strong alignment to consumer electronic brands. As the Head Designer my role was to lead a team to design and engineer POP, kiosk and store design solutions. Much of the design work at Retailsolutions was catered to suit their in-house capabilities of metal work, plastic fabrication and joinery. Role included day in day out taking of briefs, job scheduling, and creating client presentations

  • Industrial Designer (Manager)

    The Formrite Group is an industry leading former of plastic packaging and displays for the pharmaceutical and medical industry. Initial role at Formrite was to assist as a mid-level designer to an industrial design team. Later as restructuring within the business occured, my position would become senior and I assumed a leadership role. Duties included coordinating contract designers, overseeing the department and signing off on all production drawings. During this time I managed to implement the use of Solidworks to boost productivity, the level of presentation, and create a direct link between the design and tooling departments by outputting tooling files to expedite the process of pattern making. Formrite's design department focuses on their in-house capabilities of vacuum/pressure forming, plastic fabrication, screen printing and working very closely with an in-house tooling department.

  • Industrial Designer

    • Visy Industries
    • Smithfield, Australia
    • Jun 2003 - Dec 2006 (3 years 6 months)

    Visy Displays was a branch of the multi-national Visy Industries. Mostly a manufacturer of cardboard display stands, my role was to implement outsourced materials such as plastics and metals into design and play a main part in remodeling the company to be a more well-rounded POP display solutions company. Role was primarily a conceptual design position whereby I introduced using Adobe Creative Suite, Ashlar Vellum Cobalt and Solidworks to enhance proposals and help boost the business image as being a more creative company.

  • Industrial Designer

    Dot Design Group is a Sydney and Melbourne based industrial design consultancy with an extensive portfolio of working on the marketing of liquor brands both on and off premise. Role was primarily a conceptual design position working with local and offshore manufacturers. The scope of design work was quite unlimited as they outsourced all their manufacturing bringing it in-house for assembly and distribution.

  • Sales Assistant

    • Sanity
    • Newcastle, Australia
    • 1998 - 2002 (4 years)

    Sanity in the 1990s was at a peak in the Australian music industry as a leader of all music sales and associated merchandising. My role was primarily a sales position with duties that overlapped into store merchandising and strategies. This was a part-time job as I was completing my education, however it was also an introduction to both the retail industry and visual merchandising.


  • Virginia Polytechnic Institute and State University

    • Industrial Design Architecture
    • 2000 - 2001
  • University of Newcastle

    • Bachelor of Design (Industrial) Industrial Design
    • 1998 - 2001
  • Hornsby College of TAFE

    • Architectural Drafting Architecture
    • 1996 - 1998
  • Marsden High School

    • 1990 - 1995



Silver POPAI award 2008 Silver POPAI award 2007 Bronze POPAI award 2007 Bronze POPAI award 2006 Gold POPAI award 2005 Smith's Snackfoods (Frito Lay Aust.) Innovation Day 2005.