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Strategic Design - Accor

Service Design Scenario for the wellbeing of the contemporary worker - Accor needed service innovation in order to meet demands of the contemporary and modern employment market: to make it fluid and global.
This project was developed in 4 intense phases: research, analysis, synthesis and development. This strategy uses the current Accor Product-System to meet the workers’ needs and expectations and help client organizations to attract, motivate and win customer loyalty. It provides services that make life eas

Igor Saraiva
Strategic Designer & Innovation Manager Sao Paulo, Brazil