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Strategic Design - Panasonic
A Future Kitchen vision - Panasonic wanted an innovative vision for the kitchen and a strategy to offer a sustainable and flexible way of living. Today’s notion of luxury is changing from material status to immaterial personal wellbeing, defined as: quality of food, water and air, safety etc. The metaphor concept of the typical Italian “piazza”, was used as a meeting point, a moment of aesthetic contemplation, a “lung” to nourish ourselves, a place for communication, a rich and sensorial experience.