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Strategic Design - SoFar SoNear

Full Business Model solution - SoFar SoNear is the first Italian company that combines Italian design with traditional handcraft production from abroad. However, it needed a Business solution to deliver efficient Product/Service according to the principles of respect and solidarity. This project contains a holistic approach to the company’s business model to satisfy all the stakeholders’ needs. It embraces the Delivery Communication, the Offerings, its Business Model and Alliances, and the Design Process Management.

Igor Saraiva
Strategic Designer & Innovation Manager Sao Paulo, Brazil