Every image, icon, name, sign or symbol depicts a story and in most cases, some more than others. Nonetheless, within the world of visual communication, the average consumer gives 2 seconds of their time to decide whether the representation of a brand, product or message is impactful. This is why well thought out research and planning are essential in motivating and engaging customers, clients and prospects. Throughout the years I learned to always think outside the box, yet try to innovate within a simple-stupid structure. Whether it's implementing a CMYK or RGB plan, the simple-stupid formula is embedded within my profession. It allows me to do what I do best…showcase your brand/product/message with such attraction that it becomes the diction.