Every image, icon, name, sign or symbol depicts a story and in most cases, some more than others. Nonetheless, within the world of visual communication, the average consumer gives 2 seconds of their time to decide whether the representation of a brand, product or message is impactful. This is why well thought out research and planning are essential in motivating and engaging customers, clients and prospects. Throughout the years I learned to always think outside the box, yet try to innovate within a simple-stupid structure. Whether it's implementing a CMYK or RGB plan, the simple-stupid formula is embedded within my profession. It allows me to do what I do best…showcase your brand/product/message with such attraction that it becomes the diction.

Work Samples

  • IDENTITIES

  • WEBSITES

  • WIDGETS

Work History

  • Art Director

    • Intouch Solutions

    Apply creative solutions for pharmaceutical brands. Concept, direct & lead marketing deliverables and teams.

  • Interactive Art Director

    • Abelson-Taylor

    Concept, direct and produce advertising campaigns for digital displays. Such as websites, mobile apps, mobile sites and interactive visual aids including information graphics.

  • Art Director/Senior Designer

    • Digital Ad Agency

    Provide the production team artistic direction and approach throughout all projects. Direct all inhouse branding with collateral marketing and design. Concept and produce GUI for Mobile Apps, Rich Media Apps and Widgets catering to Fortune 500 companies.

  • Brand Specialist/Digital Designer

    • Media River

    Consult creative solutions in redirecting the company's new brand, name selection and marketing collateral content. Produce and direct GUI for Rich Media web applications in conjunction with proprietary content discovery software for major publishers and advertisers. Design all in-house branding: logos, web site, illustrations, web applications/software, trade shows, RFP response graphics, stationery items and brochures. Languages English (Full professional proficiency) Farsi (Limited working proficiency) Spanish (Limited working proficiency)

  • Interactive Art Director

    • Walgreens

    Direct and produce UI deliverables and concepts for Walgreen.com.

  • Art Director/Senior Designer

    • Tribal DDB

    Direct interactive ad campaigns and Rich Media for McDonald's Dollar Menu, McCafe Smoothies, Snack Wraps and Monopoly.

  • Interactive Art Director

    • Redbox

    Concept, direct and design brand related work catering Redbox.com, including website applications and gaming device apps.

  • Art Director

    • ColorJar

    Concept, design and direct digital spaces for selected entrepreneur projects. Provide all in-house branding and marketing deliverables.

  • User Interface Designer

    • United Airlines

    Provide mobile UX strategies and interface design for an intranet platform accommodating the merger of United and Continental employees.

Education

  • The Illinois Institute of Art

    • BFA Visual Communication
    • 2005
  • Southern Illinois University

    • General Education
    • 2000

Specialties

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