Phoenix Wealth Management - Target: Financial advisers, brokers and boomer investors
Was: Boring ‘briefcase’ financial
Wanted to be: Connected to the emotional needs of investors
Inkwel helped create a print campaign with the tagline 'Add value to wealth.'
Phoenix Wealth Management - Target: Financial advisers, brokers and boomer investors
Was: Boring ‘briefcase’ financial
Wanted to be: Connected to the emotional needs of investors
Inkwel helped create a print campaign with the tagline 'Add value to wealth.'
Phoenix Wealth Management - Target: Financial advisers, brokers and boomer investors
Was: Boring ‘briefcase’ financial
Wanted to be: Connected to the emotional needs of investors
Inkwel helped create a print campaign with the tagline 'Add value to wealth.'
Phoenix Wealth Management - Target: Financial advisers, brokers and boomer investors
Was: Boring ‘briefcase’ financial
Wanted to be: Connected to the emotional needs of investors
Inkwel helped create a print campaign with the tagline 'Add value to wealth.'
S&P's MarketScopeAdvisor - Brochure (outside)
Targeting financial advisors, Inkwel helped develop messaging and copy to launch Standard & Poor's new web-based tool MarketScope Advisor.
S&P's MarketScopeAdvisor - Brochure (inside)
Targeting financial advisors, Inkwel helped develop messaging and copy to launch Standard & Poor's new web-based tool MarketScope Advisor.
StockBack: Financial Service - Was: A new online service that enabled consumers to save directly into a mutual fund through daily purchases.
Wanted: A name and logo for the launch that projected credibility, was benefit-driven and intriquing.
Inkwel created: The name "StockBack." Logo design by Elke Aspillera.
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Financial