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Art Director, Designer
New York, NY
Sarah Wu is an interactive designer and art director living in New York. She has over 7 years of experience in interactive, product, agency and client-side creative environments. During that time she has been involved in various creative challenges and has gained a greater understanding for each client’s business needs. She has designed and art directed for Walt Disney, British Airways, Del Monte, Snickers, Skittles, Wachovia and MTV among others.
Critical Mass, New York, NY
Art Director | January 2012 – Present
Responsible for designing and art directing online marketing materials for Citigroup. Presented work to clients and managed expectations.
Disney Interactive Media Group, New York, NY
Lead Designer | November 2009 – November 2011
Lead and conceptualize visual designs for the Disney Family Network of sites including Kaboose.com, FamilyFun.com, DisneyFamily.com and Babyzone.com. Collaborate with product, editorial, and design teams to define new experiences and art direction ranging from new site launches to social networking and mobile application.
Agency.com, New York, NY
Designer | January 2008 – November 2009
Designed and conceptualized microsites, banners and Facebook applications for British Airways, Del Monte, Snickers and Skittles’ account. Collaborated with art directors and designers to create visual concepts for various web based projects.
UGO Networks, Inc., New York, NY
Web Designer | July 2006 – December 2007
Worked with the creative design team in a fast-paced environment. Designed and produced flash banners, microsites, and flash games. Also created compelling interactive web based projects for clients including Universal Studios, Toyota, Warner Bros and more.
Condé Nast Publications, New York, NY
Graphic Design Intern | January 2006 – April 2006
Worked closely with the art director at the B2B Marketing Department. Designed a variety of projects such as magazine layouts and advertisements.
Jesco Lighting Group, Glendale, NY
Web/Graphic Designer | June 2005 – July 2006
Designed and developed their website. Created all marketing materials
including branding, catalogs, advertising, packaging and trade show graphics.
Magnetik NYC, New York, NY
Freelance Art Director/Designer | October 2007 – Present
Assisted with concept development and art direction based on client objectives. Designed layouts and storyboards for online media such as banner ads and websites.
JHChoi Studio, New York, NY
Flash Designer | June 2008 – Present
Conceptualized and designed websites for various clients. Animated and produced flash intros and logos.
Photoshop, Illustrator, InDesign, Acrobat, Quark, ImageReady,
Dreamweaver, Flash, ActionScript, HTML, XML, CSS and XHTML.
[AWARDS & RECOGNITION]
Featured in The Web Designer’s Idea Book Volume 2 | 2010
100 Artist Exhibition at Ouchi Gallery | 2010
Featured in Web Designer Magazine No.158 | 2009
Web Marketing Association Web Awards - Skittles.com | 2009
Horizon Interactive Award, Silver - Wholesome Goodness | 2009
Revolution Awards, Leisure & Travel - British Airways: T5 | 2009
Adobe.com’s Site of the Day - Snickers.com | 2008
School of Visual Arts
Continuing and Professional Studies in Flash and Maya | 2007
Fashion Institute of Technology
Bachelor of Fine Arts in Graphic Design | 2006
Associate of Applied Science in Communication Design | 2004
Fashion Institute of Technology