My 10 years of experience in Advertising has given me extensive experience with direct mail, brochures, magazine, newspaper advertisements, Illustration and Photography. I have worked for several Advertising Agencies with a brand named clientele and have run my own Design business. I am an ambitious person with strong leadership qualities that I use to foster positive interpersonal skills and building a deep level of rapport with colleagues and clients.

Work Samples

  • Illustrations

  • Print

  • Newspaper Advertisements

Work History

Iris Peña CREATIVE DIRECTOR In search of a Senior and/or Management position where I can help motivate and strengthen others to work at their highest capabilities. To share my passion and knowledge of design, health and personal growth with others and to create intuitive concepts and designs that achieve the target market. Looking for a stimulating and active environment with a balance of good ethics and morals for a healthy work environment. EDUCATION BROOKS COLLEGE ~ Long Beach, CA Associate of Arts Degree in Visual Communication, 1999 Major in Graphic Design & Illustrations. Relevant courses: Graphic Design, Production, Psychology in Design/Advertising, Life Drawing, & Illustration Concepts. Involved in SCSC (Student Customer Service Committee), Honor Roll & Dean’s List. EXPERIENCE IRIS INK DESIGNS ~ Menifee, CA Creative Director & Owner, 1999 to Present I wear many hats to fulfill the duties of managing my own business. From Sales Person: acquiring new clients, writing proposals, and working one-on-one with clients to receive the necessary components needed for a project. Then Photographer and Copywriter creating the components, to Creative Director, concepting and designing. To Production Manager, sending out bids and then press checking final product. These are just a few hats that I wear to carry my projects out to completion. Here are a select list of clients I have had the pleasure of working with over the years. • ~ Formulated a manual & instructed an Online Advance Illustrator CS4 course. • British American Business Council ~ Concept and design for a quarterly 12-page, 4 color newsletter. Creating advertisements for contributing sponsors. • Entropy ~ Designed direct mail pieces, brochures, member handbooks and advertisement pieces in English and Spanish. Clients: Kaiser Permanente and AltaMed • RE/MAX (Mesa Estates) ~ Photographed and developed a full color Investment Portfolio Package and Corporate Identity for the new developing Community of Mesa Estates. Investment Portfolio included a 2-pocket folder, cover letter, 5-page waterfall sheets and 10-page booklet. • Me & My BIG Ideas ~ Illustrating and creating outlines of marker drawn animations for a scrap booking company. • ZANG! ~ Created brochures, direct mail pieces, magazine & newspaper advertisements for Television Cable Industry. Clients: Adelphia, Charter Communications and Cox Communications • Smack Dab ~ Maintained a collaborated workflow of direct mail advertisements, catalog style sheet and illustration productions. • Clearsite Designs ~ Working with a team to design ideas for magazine advertisements and P.O.P. displays. Clients: Nickelodeon and Nick Jr.; Blue’s Clues, Dora the Explorer, Little Bear, SpongeBob SquarePants, Little Bill, etc. • Jadi Communications ~ Co-created 1500 page catalog and a new corporate identity. Clients: Jones Lumber PRESS ENTERPRISE ~ Riverside, CA Electronic Pre-Press Technician, 2009 to 2010 Designing and recreating advertisements for a diverse range of companies that advertise with The Press Enterprise Newspaper. Carrying out simultaneous tasks, by applying my skills in design, creating concepts, production, page layout, working with CCI networking system & newspaper layout specification. PRIMEDIA ~ Placentia, CA Graphic Designer, 2004 to 2005 Temp via Creative Group. Produced and placed magazine & merchandise advertisements for PRIMEDIA’s Performance Automotive Group, with a circulation of more than 3.5 million readers. Reorganized local server for higher production efficiency. Worked on more than 60 automotive magazine titles, such as Truck Trend, Lowrider, Honda Tuning, Truckin, Car Craft, Super Street, Hot Rod, Mini Truckin, Mopar Muscle, Popular Hot Rodding, Sport Truck, etc. ROBERTSON MARKETING ~ Costa Mesa, CA Art Director, 2002 to 2003 Coordinated and developed brochures, inserts, magazine & newspaper advertisements, 20 piece installation-packaging kits and many other direct mail projects for Television Cable Industry and produced several Spanish advertisements as well. Established the foundations and created a standards for filing protocol for the company computer server. Developed a server map and file naming key system, also repaired and maintained company computer server. Clients: Time Warner and Charter Communications BROOKS COLLEGE ~ Long Beach, CA College Instructor, 2001 to 2002 Developed dynamic curriculum for Drawing Principals, Graphic Design, Adobe Illustrator, and Quark Xpress course. Educated and assessed 20+ students per class, working with them as a group and one-on-on instruction when needed. I fostered positive and motivational rapport with my students, allowing them to thrive at there highest abilities. These bonds were reflected when my student sought out future classes with that I taught. BURKE & ASSOCIATES, INC. ~ Anaheim, CA Graphic Designer, 2001 to 2001 Utilizing my skills in concept and design for a series of projects for the Television Cable Industry. Creating brochures, newsletters, inserts, postcards, manuals, mailers, letters and envelopes. Additionally worked on instructional handbooks & other advertisements in Spanish and French. In charge of Digital File Management for the Creative Department, setting up a digital filing system and protocol as well as Tech Support for the office. Clients: Time Warner, Adelphia, Cox Corporate and Charter Communications PSB (PRINTING SERVICE BUREAU) ~ Lake Forest, CA Graphic Designer, 2000 to 2000 Working with a large Credit Union Client base, carried out simultaneous tasks by applying my skills in design, illustrations, creating concepts, production and page layout. These skills were executed on such projects as brochures, newsletters, inserts, postcards, tent cards, mailers, letters, and envelopes. Clients: Orange County Credit Union, New York Times Federal Credit Union, Kennedy Space Center Federal Credit Union, etc. SKILLS As a lifetime Artist, I have a passion for color and design. I am an experienced Illustrator working in pencil, color pencils, charcoal, & pastels media. As a Photographer with a sharp eye my photographs capture the essence needed for the project at hand. Quark Xpress, I have extensive knowledge since 1999, utilizing its Master Pages and Style Sheet for multi-page document layouts. Adobe InDesign is my application of choice for my production and layout needs. A self taught InDesign user, I have exercised my knowledge throughout many projects over the years. Although my passion lies with Macintosh I am also fluent on a PC. Adobe Illustrator is one of my favorite programs for it allows me to bring my artwork into a vector format, as well as create layouts, design elements and reconstructing images. Adobe Photoshop, I am proficient in applying my skills and manipulating and retouching photos and creating layouts if needed. Microsoft Office (Word, Excel, PowerPoint, Entourage) is a must know for any business. REFERENCES Available upon request. Iris Peña 29731 Mesa Verde Cir. Menifee, California 92584 Cell: (951) 239-5714


Brook's College