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Creative Director, Teacher and Daddy
Jack is a creative mind with a deep sense of strategy.
He studied in 2 countries and speaks in 4 and half languages.
He won the 2010 ADC*E Gold + Gran Prix with Heineken integrated campaign. Morover, he's been awarded twice by the Italian Art Directors Club (ADCI) with GOLD in the cat. INTEGRATED CAMPAIGNS.
After studies at McGill University (Montreal) and Accademia di Comunicazione (the best known Italian adv school), Jack starts working as a copywriter at LEO BURNETT, under the creative direction of Rodriguez & Dorizza.
At the end of 2005, he falls in love with an innovative project by Davide Corritore, a Milanese wanna-be-a-politician, whom he follows and promotes with a very intense and successfull integrated and viral campaign.
In 2006 he enters FullSIX, working on many pitches and important budgets; and creating concepts and textes for online/offline adv.
In 2009 Jack enters JWT/Rmg as Sr. Copywriter, following important Clients (such as Kit Kat, Heineken, Huggies, Kraft) and winning several awards.
Since January 2010 he teaches the course "361° Copywriting: integrated, unconventional & future communication" at Accademia di Comunicazione.
Alfa Romeo, Alitalia, Ariston, Coca-Cola's Burn Energy Drink, Heineken, Huggies, Imetec, IP, Kellogg's, Kit Kat, Kraft, Lottomatica, Marchesi de' Frescobaldi, Maxibon, McDonald's, Nintendo of Europe, Silvelox, Sky, Telecom Italia.
Honors and Awards:
2010 ADC*E GRAN PRIX, Heineken (integrated)
2010 ADC*E GOLD, Heineken (integrated)
2010 ADCI GOLD, Heineken (integrated)
2010 ADCI SILVER, Heineken (digital integrated)
2010 ADCI BRONZE, Kit Kat (website)
2010 ADCI SHORTLIST, Kit Kat (social game)
2010 WPP Crème de la Crème, Heineken (integrated 360°)
2010 NC AWARDS, Heineken (Best Holistic Campaign)
2010 FRECCIA D'ARGENTO, Kit Kat (integrated)
2010 FWA NOMINATION, Kit Kat (website)
2009 NoLogo Spot Festival WINNER, Anti-bully campaign
2008 TBS World's Funniest Commercial, Burn Energy Drink
2008 ADCI SHORTLIST, Alfa Romeo (website)
2005 ADCI SHORTLIST, Ichnusa (outdoor)
2005 ADCI SHORTLIST, Wake Up People (btl)
2005 ADCI BRONZE, Wake Up People (ambient)
2005 ADCI GOLD, Nintendo Tribal Ed. (integrated)
2003 Spot School Award GOLD, Savona Province (print)
"Jack in a nutshell: is not only a brilliant creative but also a sharp strategic (open) mind that observes and understands the world we live in. He has the natural capacity to drive his creative talent into the new media and communication forms. Last but not least, he constantly spread good
and healthy team spirit on every project."
Gabriele Pasca-Raymondo, Strategic Planner Leo Burnett
“Jack has a deep understanding of digital and viral communication. And he is a jolly good chap too.”
Alessandro Antonini, Senior Art Director Leo Burnett
“Sharp thinking, concrete imagination & great enthusiasm. Most of the times, Jack is the engine of a team, not just one of its wheels.”
Enrico Chiarugi, Executive creative director, Black Pencil - Leo Burnett Group
“Jack is a copywriter with great vision, imaginative, daring and yet firmly grounded to the communication needs of the client.”
Fabio Paracchini, Crossvertising Manager, Fullsix
"Jack is one of the brightest minds i've ever met, enthusiatic and passionate about what he does. It's always a pleasure to work with him, and i have lots of fun!"
Francesca Bucci, Senior Consultant DMC (Fullsix Group)
Accademia di Comunicazione, Milano