James Keoni Arizumi

Driving the Special Projects vision for the coveted and iconic Jordan Brand. Working within an elite part of the business focused on exploratory and energy driving projects that influence and inspire the entire industry.

Working across three Studios that drive over arching creative direction over the entire Nike Inc. portfolio. Creating year long Concepts that drive the entire companies creative direction through brand storytelling and product design, spanning across all the categories. Athletes Studio, responsible for driving a 360* approach to the dimensionalization of Nike’s 14 most important and iconic sports athletes ranging from Serena Willaims and Lebron James to Kylian Mbappe and Sky Brown. Amplifying their persona's by driving purposeful community initiatives, styling, major sports moments, partnerships and everything beyond the field of play. Purpose Studio, driving Impact, Brand and Product initiatives such as Sustainability and Made to Play to community work that includes LGBTQIA+, Black, Latino, Asian Pacific Islander, and Women’s networks.

Driving the creative vision for the brands across all functions of Brand Design, Marketing, Apparel and Footwear. Reset both categories to drive a strong ethos of what the brands stand for, the product we make, the content we produce, and the look and feel for both Nike SB and ACG. Worked across a global network of team members ranging from Merchandising, Sales, Marketplace, Footwear Design, Apparel Design, Accessory Design, Product Line Managers, and internal Nike functional leads to create a holistic vision of what each brand stands for and creating a distinct competitive advantage in the marketplace.

Driving the creative vision for the brands across all functions of Brand Design, Marketing, Apparel and Footwear. Reset both categories to drive a strong ethos of what the brands stand for, the product we make, the content we produce, and the look and feel for both Nike SB and ACG. Worked across a global network of team members ranging from Merchandising, Sales, Marketplace, Footwear Design, Apparel Design, Accessory Design, Product Line Managers, and internal Nike functional leads to create a holistic vision of what each brand stands for and creating a distinct competitive advantage in the marketplace.

Working with World Class Athletes such as Tiger Woods, Serena Williams, Michelle Wie, Brooks Koepka, Naomi Osaka, Rafael Nadal and Roger Federer to lead the brand into the future to redefine Golf and Tennis through relentless innovation, iconic design, and rich storytelling. Created new product silos for Golf that not only defined a players look but was engineered for their style of play. Introduced new game defining silhouettes for both Golf and Tennis that attracted new players to the game through style, storytelling, and innovation.

Working with World Class Athletes such as Tiger Woods, Serena Williams, Michelle Wie, Brooks Koepka, Naomi Osaka, Rafael Nadal and Roger Federer to lead the brand into the future to redefine Golf and Tennis through relentless innovation, iconic design, and rich storytelling. Created new product silos for Golf that not only defined a players look but was engineered for their style of play. Introduced new game defining silhouettes for both Golf and Tennis that attracted new players to the game through style, storytelling, and innovation.

Responsible for defining the category design direction, collaborating with professional world class athletes, and mentoring a team of multidisciplinary designers through the design, production, and creation process across five distinct brands. Led the seasonal stories, creating a cohesive product line that is united by design, innovation, color, graphics, and materials, as well as integrating with the apparel collections across five brands. Drive creative presentations that strategize cutting edge market trends, consumer insights, game changing performance attributes as well as seasonal direction to Executive Board Members at Nike as well as Senior Leadership within the organization. Frequent global market travel including North America, Europe, Eastern Europe, Asia, Africa, and Central Asia to meet with accounts, present design initiatives, and consumer research.

Create and led the innovation design initiatives across five different brands against all product categories apparel, footwear, and equipment. Developed the Innovation Roadmap for action sports focusing in on technologies that would significantly enhance athlete performance.

Designed and developed industry leading footwear product for some of the most forward thinking brands in Nikes portfolio, Nike Skateboarding, Nike Snowboarding, Nike 6.0, and Nike Branded Action. Worked closely with Brand Marketing teams, professional Nike athletes, sales, merchandisers, as well as retailers to create best in class icons for the Brand that still lead the category to this day. Multiple design patents on innovative game changing products. Collaborated with high profile artists and creatives such as De La Soul, Melvins, Medicom, Pushead, Iron Maiden, Supreme, Unkle, Futura, Dinosaur Jr, and many others. Designed, directed and developed entire bag collections for the Brand as well as led the construction and design of the Action Sports sales offices in Costa Mesa. Frequent Asia Development focusing in on product development, building factory relations, and keeping production timelines. Frequent global market travel including North America, Europe, Eastern Europe, Iceland, and Asia to meet with accounts, present design initiatives, and consumer research.

Full concept, design, and development of footwear for one of the most influential skate brands in the industry. Worked closely with sales and marketing teams, athletes to create footwear solutions for the brand. Worked with numerous professional athletes on signature products that reflect their performance needs as well as their personal style. Created footwear stories anchored by materials, color and graphics to bring to market compelling story telling and brand insights. Frequent Asia development, North America, and East Coast market travel focusing in on product development, future trends and keeping production timelines.

Designed footwear, created packaging, P.O.P concepts, softgoods designs, and graphic design for this visionary athlesure footwear brand. Created detailed specs for footwear upper cads, midsole dimension specifications, and outsole mold drawings. Created colorway and material stories, as well as worked on sample modifications and quality control. Frequent Asia and market travel focusing in on product development, future trends and keeping production timelines.

Concepted, designed, and presented full trade show build outs and visual displays for Sony Mobile Division. Developed space planning solutions for displays, created high quality visual presentation renderings, and physical scaled study models for clients.

Worked on the design and production of various ad campaigns for multiple clients ranging from fashion to movie and media houses. Developed high resolution graphics and low resolution schematic design solutions to present to the various clients.

Concept design and creation of windows for numerous international luxury fashion brands in one of the most profitable and exclusive stores in Beverly Hills.

Worked on the construction drawings for the entire creation of the Cathedral of Our Lady of the Angeles in Los Angeles designed by the Pritzker Prize winning Architect Rafael Moneo. Specifically worked on sections, wall elevations, and curtain wall packages for submittals to the city of Los Angeles. Also gained experience in detailing of the roof, curtain wall and ceiling connection drawings while working in with Rafael Moneo's, lead designers.

Produced hand drawn, fully rendered presentation boards communicating concept designs for multiple international clients. Crafted highly detailed, large scale presentation models conveying spatial layout and fountain engineering details for future projects in Japan.