As part of a larger effort to create a world-class product experience for Taiwanese manufacturer Kemflo, James Owen Design developed a 3D visual brand language for their product line. Our mandate was to reinforce Kemflo’s reputation, value, and heritage of quality while rebuilding the brand for the future. We also needed to be cognizant of Kemflo’s demographic target of young families and hip, urban singles in the Chinese marketplace.
The guiding philosophy of “Clean and Clear” communication was the driver for all efforts related to the design of Kemflo products and collateral. We worked with a core team of Kemflo stakeholders to filter the brand down to six key attributes that helped define the ideal product experience for Kemflo’s customers: Simple, Easy-to-use, Healthy, Organic, Practical, Homey
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