Established since 1976, Euro Mechanical played an integral role in the growth of Abu Dhabi’s energy sector by providing maintenance, construction, control & automation solutions to Oil & Gas, Petrochemical and Aerospace Industries. While remaining one of the strongest players in the region for several decades, senior team of the company sensed lack of direction, where the upcoming strong competition was slowly leading to dwindling profits and unengaged workforce.
Company with four decades of leadership experience and more than 1000 employees felt they lacked brand awareness and understanding of their true identity and purpose.Under the leadership of new CEO, Euro Mechanical team got in touch with Jpd, seeking for a full strategic rebranding exercise. The need to re-establish company’s identity, as well as modernize and align the entire brand, was at the centre of the client’s brief, principal to building the team’s spirit and doubling profits by 2020.