qView Full Size
After over twelve years in the action sports market, Electric is refreshing its brand with a newly designed logo, strategy and products. The sophistication of Electric’s products, influences, goals and interests developed alongside the rapidly evolving market, highlighting the need to refresh the company’s image in order to accurately represent the brand. Electric’s new company vision is to become a global premium sports and lifestyle accessories brand. Electric’s unique sense of style, design, and purpose will be reflected in our refreshed identity, elevated range of existing products, and entrance into complimentary product categories.