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Fource is an energy water drink targeting construction workers
for a change. Fource is a rehydrating energy drink which
consists meanly out of water with 4 extra ingredients
added to maintain your focus, give back strength and most
important of all, to prevent hard working people from
dehydration during labor. The 4 different supplements
in the water are represented in the logo shaped as the
number 4 using a lightning bolt [energy].
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Fource is an energy water drink targeting construction workers
for a change. Fource is a rehydrating energy drink which
consists meanly out of water with 4 extra ingredients
added to maintain your focus, give back strength and most
important of all, to prevent hard working people from
dehydration during labor. The 4 different supplements
in the water are represented in the logo shaped as the
number 4 using a lightning bolt [energy].
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Delhaize| To create ‘Feelgood food products’ for people who are
health-conscious, it’s not about their weight. The chosen
audience should easily be attracted. It’s the sportlifestyle
we refer to.
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This package focuses on Generation Y, young dynamic
people who have an active social life. Having fun is priority. Therefor, The
essence of subbrand “Make’n Bake’m” is to simply put joy
in togetherness.
Within this formula, Delhaize offers a solution to prepare
a homemade pizza for 2. The concept capitalizes
on togetherness, joy & fun to the preparation and
consumption of a pizza. The basic design consists of
a large container in which pizza dough, tomato sauce,
cheese and spices are offered. The packaging is designed
to be a fun and useful takeaway bag for 2.
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In addition to the take-away bag, the store offers smaller packages offered with extra topping. The consumer can creatively deal with the toppings of the pizza to personal preferences and taste.
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Our challenge was to design an eco packaging for Woolfiller.
Woolfiller repairs holes and hides stains in woolen jumpers, cardigans, jackets, carpets … by embracing the specific character of wool.
We started with expanding the target market to attract a younger public. This was done by introducing a ‘Pimp It Yourself (PIY)’ culture along with the ‘repair’ culture. The customer can personalize their clothes using the Woolfiller method.
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The original packaging was separated into 2 smaller, independent packages. The first one includes the wool. This way, you don’t have to buy a whole new pack if you only want some other colors. The other part consists of 2 felting needles, foam and an instruction guide. The instruction guide is at the same time the wrap around the product.
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Recycled cardboard cylinders cut on length are used as packaging material for the wool. 2 cylinders are packed in 1 packaging, resulting in 4 different colors. These cylinders work with a sliding system, they fit together perfectly and lock themselves. Both packages are closed without the use of glue or any other additional materials.
Afterwarts, the cylinders can be used as an organizer to give a clear overview on the colors you still have in stock as they can slide with an infinite amount into each other. This gives a second life to the package and a third (or even fourth) life to the material as it is already recycled cardboard that we use.
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After over twelve years in the action sports market, Electric is refreshing its brand with a newly designed logo, strategy and products. The sophistication of Electric’s products, influences, goals and interests developed alongside the rapidly evolving market, highlighting the need to refresh the company’s image in order to accurately represent the brand. Electric’s new company vision is to become a global premium sports and lifestyle accessories brand. Electric’s unique sense of style, design, and purpose will be reflected in our refreshed identity, elevated range of existing products, and entrance into complimentary product categories.
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As Electric is looking for a more premium brand setting, the new identity is translated in a new and fresh packaging design for his snow goggles to distinguish and differentiate from competition.

During your trip to the mountains, a major problem is breaking your goggles (lens). This can be solved by buying expensive protection cases. This package integrates this protection case, giving a second life to the packaging.

The packaging also upgrades the in store product visualization. Pack and product work together on the shelf and clearly stands out while giving Electric a premium look and feel. Thanks to its own unique working principle, the packaging gets an important function in and out the store.
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As Electric is looking for a more premium brand setting, the new identity is translated in a new and fresh packaging design for his snow goggles to distinguish and differentiate from competition.

During your trip to the mountains, a major problem is breaking your goggles (lens). This can be solved by buying expensive protection cases. This package integrates this protection case, giving a second life to the packaging.

The packaging also upgrades the in store product visualization. Pack and product work together on the shelf and clearly stands out while giving Electric a premium look and feel. Thanks to its own unique working principle, the packaging gets an important function in and out the store.
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As Electric is looking for a more premium brand setting, the new identity is translated in a new and fresh packaging design for his snow goggles to distinguish and differentiate from competition.

During your trip to the mountains, a major problem is breaking your goggles (lens). This can be solved by buying expensive protection cases. This package integrates this protection case, giving a second life to the packaging.

The packaging also upgrades the in store product visualization. Pack and product work together on the shelf and clearly stands out while giving Electric a premium look and feel. Thanks to its own unique working principle, the packaging gets an important function in and out the store.
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Video giving a clear overview on my final project in Brand&Packaging Design. The challenge was to design a new snow goggle packaging for the brand Electric Visual. New brand setting to go premium and differentiate, in store productvisualisation to let the product and packaging work together, and to let the packaging be a protection case to prevent your goggle from braking during the trip to the mountains were goals that needed to be achieved with the packaging.

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