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Jared Downs

Freelance Industrial Designer — Boston, MA

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Published:: Oct 04, 2011

Graphic Design

Branding - Sunflower Photo Booth

After spending 2010 and 2011 perfecting their services, Sunflower Photo Booth was looking to take their image to the next level; to match that of their services.

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SPB Combo Mark - Client : Sunflower Photo Booth

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SPB Logo Mark Red - Client : Sunflower Photo Booth After spending 2010 and 2011 perfecting their services, Sunflower Photo Booth was looking to take their image to the next level; to match that of their services.

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Sunflower Photo Booth :: Website Fall 2012

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SPB Logo Spacing - Client : Sunflower Photo Booth Simply enough, SPB needed a logo that involved a critical eye and details, to reflex their service and philosophy. Being that SPB is in the Wedding industry, they realize that when a client selects them for their wedding that this is the most important day for that couple. SPB has not and will not look to mass produce their services; rather cater to the needs of each couple to deliver a photo booth experience that they will remember for years to come.

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SPB Brand Guidelines - Client : Sunflower Photo Booth After developing everything from SPB's logo to color palette, a document containing all guidelines for brand usage was compiled for their future use. Adhering to the brand language is crucial to their identity.

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Market Analysis - Client : Sunflower Photo Booth Before developing SPB's branding and identity, it was important to research the current market that they compete in. Currently there are established companies with quality branding and their are other 'new comers.' SPB was looking to position themselves at the top as they deliver the highest quality service.

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SPB Combo Marks - Client : Sunflower Photo Booth

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SPB Color Palette - Client : Sunflower Photo Booth SPB was in need of a versatile color palette. The wedding industry provides the majority of their clientele, but a color palette that was interchangeable with the seasons was desired.