UA Action Sports - When the opportunity came around to help launch an Action Sports line, I jumped on the chance. These designs and illustrations were geared towards target marketing trends based on the action sports demographic.
Liquid Force Pro Model - This Wake Skate graphic and signature shoe design was originally a hand rendered sketch. After winning the client’s approval, the final illustrated design was completed in Adobe Illustrator.
Bloom Snowboards - These snowboard and binding graphics were based on marketing trends and demographic for the teen market. The finished pieces were targeted for girl snow boarders ages thirteen to eighteen.
Brentwood Olive Oil - From the beginning sketches to the final printed labels and hand made crates, this entire concept was created for a farm fresh feel. The finished product completely re-branded the company and set new standards for competitors.
CORE Reproductive Energy Clothing - This sustainable look at the future of heat powered clothing was pushed beyond the original concept. The illustrated technical vector drawings were sized to scale and labeled with detailed specifications for commercial fabrication overseas.
Transworld Skateboarding Magazine - Transworld Skateboarding magazine is known for their modern look, dynamic type treatment, excellent photography, and creative illustrations. Using these elements I created a magazine spread that speaks to the current skateboard culture.
Rolling Stone Magazine - As a graphic designer I have a responsibility in communicating issues to the public. This article in Rolling Stone magazine dealt with the pros and cons of plastic surgery and was meant to address its rising use.
Birthday Card Illustration - This detailed illustration was designed for a birthday card. Below the illustration you can see how the card unfolds to reveal the full piece. It starts as a traditional accordion fold, opens into a gate fold, and finally reveals the inside of the card.
Santa Cruz Skateboard Graphic - This old school skateboard graphic is a tribute to Jim Phillips, the famous Santa Cruz Skateboard artist. Like most of my illustrations, this started as a hand rendered drawing and was finished in Adobe Illustrator, giving it a finished quality.
Logo Designs - Logo design is more than just a creative concept. The finished trademark must be cohesive with corporate identity, meet trademark law standards, and provide various collateral materials. The logo should not only appeal to the public and set competitive standards but also capture the personality of the corporation.
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Graphic Design Portfolio
Jared Hoffman
Graphic Designer Joint Base Lewis-McChord, WA