Objective: Create high end graphics for the E3 trailer. // Concept: Type travels along abstract objects which later reveal the type is attached to the arm blade. The graphics start clean and smooth which indicates the edge of the blade. Throughout the trailer, the type gets closer and closer to the shoulder region and the cards get progressively distressed. // Art Direction. Design. Compositing. Compositing. // Software: After Effects. Maya. // 3D by Steve Gagne. Additional art direction by Greg Taylor.