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  • jason fruy

    Design + Strategy (Store Experience at Eatsa)

    San Francisco, CA

Jason aims to create meaningful experiences people love through collaboration & storytelling. The optimism in knowing there is always a better way to do anything drives him to the design process. Jason's work specializes in design and strategy for brand experience. He has collaborated with global and regional brands to help them build stronger identities and more meaningful connections with their consumers. His award-winning work has been featured via New York Times, BBC, Time Magazine, FastCompany, Forbes, CNN, NBC, CBS, ABC, CNBC, Tech Crunch, CNET, PSFK, Business Insider, USA Today, Under Consideration, DDI magazine and more.

Work Samples

  • McDonalds Front Counter

  • Future of Grocery

  • Sony Style at the Comcast Center

Work History

:: PROFESSIONAL EXPERIENCE :: Eatsa - Design Lead (Environment + Experience) 11/2014 - present Design and strategy on a lean start up team building a completely new Fast Food concept (called eatsa) that serves delicious and nutritious meals at an affordable price point. Leading environment and industrial design for the creation of the very first eatsa store and flagship in San Francisco as well as subsequent locations and distribution concepts. WD Partners - Associate Creative Director (Environment Design & Brand Experience at Retail) 06/2012 - 08/2014 Partner with clients, team members, external agencies and consultants to solve business problems, elevate brands and develop best-in-class design and strategy at retail. Lead strategy, design direction and process on projects. Oversee project teams to execute against creative intent and schedules from initial strategy stages through design development. * Design team member on 7-Eleven rebrand http://www.fastcodesign.com/3020110/7-11-rebrands-to-target-health-conscious-millennials Arc Worldwide / Leo Burnett - Senior Designer - Retail Design & Strategy 07/2007 - 05/2012 Clients included Procter & Gamble, McDonald’s, Coca-Cola, Miller/Coors, Comcast, Samsung, Symantec, Kellogg's and new business. Collaborated with client teams to build meaningful experiences within and around retail. Brand design and strategy with full consideration of shopper path to purchase and brand presence at retail - including environments, communication strategy, digital and mobile integration, fixturing, displays, environment graphics and packaging. * Redesigned McDonald’s front counter experience including architectural design of counter area, menu board and messaging throughout path to purchase (winner of Gold ADDY Award). * Designed and established official look and feel of Comcast point of purchase fixtures and systems within retail environments (winner of First Place Mobius Award). * Contributed to new business pitches that resulted in wins for business from brands including Purina, BlackBerry, Sealy and Miller/Coors. Osgood 4D Inc. - Design Manager 05/2004 - 06/2007 Conceptualized and designed branded environments and exhibits for over a hundred companies. Accompanied design work from concept to client presentation, and worked closely with our shop and productions group in constructing and delivering my ideas. Lead creative and design execution on all projects to adhere to client budgets and timelines. Managed and trained the staff of the design department. _____________________________________________________________________________ :: PROJECTS :: Creative Copilot 09/2013 - present Creative Copilot is a feature of the most influential thinkers, designers and makers disrupting convention today. * Top feature of "New and Noteworthy" podcasts section in iTunes under "Arts," "Business" and "Education" categories as well as "All Podcasts." * Over 10,000 downloads in first month after launch. _____________________________________________________________________________ :: SKILLS :: Design thinking Design strategy Retail design Concept generation and development Branding and identity Experiential marketing Architectural design Shopper marketing Point of purchase displays and fixtures Art direction Google Sketch-up Pro Photoshop Illustrator Indesign 3DStudio Max Cinema4D


  • General Assembly

    • User Experience Design
    • 2014 - 2014
  • University of Illinois at Urbana-Champaign

    • Bachelor of Arts (BA) Industrial and Product Design
    • 1999 - 2003



:: 1st Place (Gold) Design Award from A.R.E. for recognition with Fast Food design for Eatsa :: 1st Place Design Award from Retail Design Institute for Quick Service Restaurants for Eatsa :: 1st Place Innovation Award from Retail Design Institute for Technology for Eatsa :: First place Mobius Award for "Sony Style Comcast...
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