Design & Innovation Lead — Strategy, Leadership, Product Impact

Jaume Boniquet

Barcelona, Spain

Available Now

Follow
Contact
Save to list

About

I come from design.

I have worked in industrial and transportation design, leading projects and teams and dealing with the real constraints of execution, trade-offs and decision-making.

That experience naturally evolved into my current role as an Innovation Lead. Today, I work at the intersection of design, business and organizational decision-making, helping leadership teams frame the right problems, define strategic focus and turn innovation into an operational discipline.

For me, innovation is not a departure from design, but its evolution: less about outputs and novelty, and more about clarity, judgment and enabling meaningful progress.
Education
- Foundations in Creative Leadership -Leadership & Team Management
  
  IDEO U
  
  2024 - 2025
- Designing Strategy -Strategy & Innovation
  
  IDEO U
  
  2025 - 2025
- Degree in Transportation Design -Transportation Design
  
  Istituto Europeo di Design
  
  1996 - 1998
  
  Thesis project, "Upiros, la fotosíntesi dell'auto", sponsored by FIAT, Vercarmodel & PPG in 1998 & shown in 1998 at the 67th Turin Motor Show.
- Architettura della Carrozzeria -Transportation Design
  
  Istituto d'Arte Applicatta e Design
  
  1995 - 1996
- Car Design course -Transportation Design
  
  CREATECNIA
  
  1994 - 1995
Experience
- Innovation & Strategy Lead
  
  Ànima Design
  
  CT
  
  Mar 2025 - Present (1 year 3 months)
  
  Leading innovation as an extension of strategic design, focused on decision-making rather than ideation.
  – Framing complex challenges and defining where to act and where not to
  – Translating ambiguity into clear strategic direction
  – Designing innovation processes grounded in execution realities
  – Supporting leadership teams in making informed, responsible choices
- Sketching lecturer
  
  ESDesign Barcelona
  
  Barcelona, Spain
  
  Jun 2016 - Present (10 years)
  
  Sketching professor at ESDesign Barcelona at Product Design & Design Process MBA's.
- External Design Consultant
  
  Automotive & Industrial Design
  
  Barcelona, CT
  
  Nov 2011 - Present (14 years 7 months)
  
  Alongside my leadership role, I maintain an ongoing design consulting practice with selected clients such as DaVinci Wheels, DVSports, GoKleer, Golden Time, VMS, Scalextric and Eezon.
  Working across different scales and sectors, my work typically takes place in early or complex phases, where design is used to frame challenges, explore trade-offs and support strategic and organizational decision-making.
- Project Manager
  
  ÀNIMA Design
  
  Oct 2009 - Present (16 years 8 months)
  
  Industrial & Transportation Design studio with a great presence in Asia. We have a huge knowledge of tools/hardware, electronics & bath markets after many years of experience.
  Since the last 2 years, the studio is focusing on transportation design projects for both cars & motorbikes, mostly on sustainable mobility.
- Diploma & Master Tutor
  
  Saint Petersburg Stieglitz State Academy of Art and Design
  
  Sant Petersburg, Russia
  
  Aug 2019 - Jul 2021 (1 year 11 months)
  
  The Saint Petersburg Stieglitz State Academy of Art and Design is one of Russia’s most renowned art and design institutions, known for its strong tradition in fostering creativity and craftsmanship. From 2019 to 2021, I collaborated with the academy’s Industrial Design Department, mentoring students on diploma and master’s projects. My role focused on guiding them through the creative and strategic development of their work, helping bridge the gap between academic research and real-world design challenges.
- Senior Industrial Designer
  
  Ànima Design
  
  Barcelona, Spain
  
  Oct 2007 - Nov 2009 (2 years 1 month)
- Industrial Designer
  
  Grib Producciones
  
  Sant Feliu de Codines, Spain
  
  Apr 2007 - Oct 2007 (6 months)
  
  Industrial & "Special" Design of promotional items for companies like Bacardi, Bombay, Martini, Jägermeister, SATI, Miscelania, etc...Company also manage the production of these designs.
- Freelance Industrial Designer
  
  Freelance Design
  
  2001 - 2007 (6 years)
  
  Industrial, Graphic & Transportation Design for private customers & companies.
- Junior Exterior Designer
  
  Centro Tecnico Seat
  
  Martorell, Spain
  
  Sep 2000 - Sep 2001 (1 year)
Awards

ADI/FAD Delta Award,IF Design Award, European Product Design Award, Green Good Design Award, Fit Sports Design Award & Finalist at Mini Design Awards for Ossby Geo (Mobility) in 2024.

ADI/FAD Delta Award & European Product Design Award for Rieju E-Tango (Mobility) in 2024.

Good Design Award, ADI/FAD Delta Award & European Product Design Award for Almirall Satkam (Healthcare) in 2022.

European Product Design Award 2019 with projects for Indiba (Beauty/Healthcare) & Getnord (Rugged smartphone).

European Product Design Award 2018 for projects for WorthGarden (Lawnmower), Rain SpA (Smart Gardening), Lumitek (Electric outlets) & Repsol/Tecnalia (Safety wristband).

Red Dot Award 2017,European Product Design Award 2017 & SZDIF Award 2017 as member of the Volta BCN design team.

European Product Design Awards 2017 for Minibatt wireless chargers, Biyi X-Chef fondue & RBS Adventure side-by-side.

Finalist & Creativity' Special Prize in Nissan's design Competition in 1998.

Top 10, 20 & 50 in other national & international design competitions by Mitsubishi, Peugeot, ANFIA ...
Affiliations

BCD (Barcelona Centre de Disseny)
Industries
Skills
Elsewhere on the Web
- 4
- I
- n
On Coroflot

@jaumeboniquet, member since 2002
- Following 133
- Followers 114