James Tucker

Managed and built UX team of to collaborate on redesigning the product to attract new audiences and increase adoption of current users. Empowered sales team, executive team, and product managers to embrace the RITE Method to collect valuable research data from prototypes.

* Contributed to team efforts that increased sales and led to company's acquisition by Cox Communications.
* Developed product line that increased company's market share from 15% to more than 80% in two years.
* Increased dealership pricing accuracy from 70% to 99% with first of it's kind pricing engine.
* Improved workflow with more intuitive UI and reduced number of support tickets by more than 50%.
* Reduced "time to book" averages, boosted efficiency, and improved ROI for automotive dealerships.

Managed and built UX team of to conduct relevant research to understand how distraught patients choose personal medical services. Defined user-testing strategy, presented to internal stakeholders for approval, built rapid prototypes, and then generated reports at lightning-fast pace to keep up with design and development sprints. Demonstrated expertise in reading body language during user-testing sessions.

* Boosted web conversions by 30%, phone conversions by 15%, and return patients to 70%.
* Reduced anxiety levels of patients before, during, and after medical lab results.
* Improved patient confidence by 100% from previous online product through rigorous education of audience.
* Converted new online brand from a "secret" to a shareable resource to friends.

Developed innovative marketing strategies, directed user-testing, and designed mobile and tablet applications for start-up telecommunications company. Supervised creative team and collaborated with PR firm, agencies, and department managers to solve high-level business problems. Built a 60-person "advisory group" of new-user and power-user personas to give insight into marketing campaigns, product features, and customer satisfaction.

* Improved conversions and retention rate leading to revenue increase from $500,000 to $7 million in 18 months.
* Discovered WHY trial customers did not convert to paid subscriptions.
* Discovered WHY paid subscribers did not stay onboard for more than 1 month.
* Converted social media hostility to public appreciation through high-touch customer support strategies.

Managed 20 designers and project managers to build websites and application user-interfaces for startups and established technology companies. Advised clients on executing brand, marketing, product, and business strategies. Clients included AOL, Cisco, Conde Nast, Disney, Eddie Bauer, Genentech, M&M/Mars, PayPal, and Seagate.

* Grew company from 300K in sales in 1996 to $3.3 million annually by 1998.
* Designed early social media prototypes and tested with users that eventually became MySpace.