Coroflot

Resume

EXPERIENCE

Mars Chocolate North America Hackettstown, NJ June 2010 — Present
Industrial Design Manager

• Collaborate with global design and research teams to create design and brand strategies for major brands such as Snickers, M&M’s, and Dove Chocolate.
• Identify key consumer needs, challenges, and behaviors through "Design Thinking" methodologies and qualitative research methods including focus groups, one on one interviews, and in home observation.
• Partner with marketing and sensory research teams in the creation of quantitative tests.
• Direct product development teams to create product and packaging solutions that meet all consumers needs and challenges.
• Provide design direction to global design resources of all seasonal novelties.
• Direct creative design direction for all seasonal chocolate molded character shapes.
• Manage and recruit for Industrial Design internship program.

Industrial Designer (Seasonal Packaging) December 2004 - June 2010

• Designed new products and packaging for Halloween, Valentines Day, Christmas, and Easter.
• Translated user insights and trend research into seasonal packaging concepts and solutions.
• Provided design direction to Marketing and Packaging Engineering team for seasonal products as well as everyday brands such as M&M’s, Snickers, and Dove Chocolate.
• Supplied creative solutions for structural and graphic packaging problems through traditional design methods and practices.
• Collaborated with marketing teams to create and implement a design process for seasonal products and packaging.
• Organized and facilitated brainstorming sessions used to kick off new design development for each season based around gaps in the market, consumer insights, and product opportunities.
• Developed and designed interface for in-house packaging design software.
• Lead and organize Mars sponsored College projects with numerous design schools. Acted as mentor and main professional contact to the students.

Concurrent ID Wharton, NJ June 2004 - December 2004
Lead Industrial Designer (Consultant)

• Lead a team of Engineers and Designers to develop an innovative arch window blind system for Hunter Douglas.
• Worked through entire design process from research to final deliverable.
• Managed invoices

Revlon Corp. New York, NY March 2003 - November 2003
Industrial Designer (Consultant)

• Reported directly to Senior Art Director.
• Designed and updated Revlon’s store merchandising walls and displays.
• Wrote instruction manuals.
• Digital photography of products and merchandise.
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SKILLS

• Rapid Sketching
• Mock-up Creation
• Branding Design
• Market Research
• Scenario Building
• Sketchbook Pro
• Adobe CS4
• 3D Studio Max
• Solidworks 2009
• AutoCAD

Core77.com New York, NY Present
Blog Moderator (Volunteer)
• Work with a team of moderators to organize and run the worlds largest industrial design online community with over 10,000 members.