Company Logo - Crow's Nest Yachts - This logo was designed to evoke two key characteristics of the products this brand sells - yachts. Those characteristics are: 1) Strength 2) Fluid beauty. The "CN" image on top was refined after many drawings, and remains a successful and memorable mark associated with this brand. Contact Information: Jeff Hall • (562) 822-7080 • jeff@jeffhallart.com
Product Logo - QuickShift - QuickShift is a retail software product that offers many keyboard shortcuts and more, increasing the user's working speed. The goals in designing this logo were to maximize readability, evoke speed and ease of use, and appeal to avid users of various Microsoft operating systems. Contact Information: Jeff Hall • (562) 822-7080 • jeff@jeffhallart.com
Company Logo - LendingTree Loans - The prominent mortgage company LendingTree, having purchased a direct lending company called Home Loan Center in 2005, established this company as a direct-lending division of LendingTree. At the time I was a full-time graphic designer working for both companies. In a move to leverage the credibility of the LendingTree brand, we decided to rebrand Home Loan Center as LendingTree Loans, and I modified the existing LendingTree logo to make the new one.
Company Logo - Torrance Art Museum - This logo was designed for the Torrance Art Museum. It evokes Modernism, a style known for its simplicity. It's also very versatile and can be presented along other art styles comfortably. Contact Information: Jeff Hall • (562) 822-7080 • jeff@jeffhallart.com
Company Logo - loanDepot - This logo is currently in use by a large, new-generation mortgage company based in California. This logo came as a result of contemporary brand research. The research revealed a trending shift away (since 2008) from using conservative imagery to establish stability and trust, in favor of more friendly, casual, fun imagery that customers could relate to. Hence these traits were favored in the development of this logo. Contact Information: Jeff Hall • (562) 822-7080 • jeff@jeffhallart.com
Company Logo - BitterMinion Development - BitterMinion is a retail software company. Their website is their central sales channel. This logo is part of a recent brand update, which evokes a newspaper-type feel, but with an edgy, devious vibe, and a colorful cartoon-y treatment. Contact Information: Jeff Hall • (562) 822-7080 • jeff@jeffhallart.com
This logo was used on the front of T-shirts by BrightRoll for their team in a Tough Mudder event. BrightRoll provides relevant customer data to companies who advertise through online videos. Tough Mudder is "probably the toughest event on the planet". It's a "mega-obstacle course for a good cause". Contact Information: Jeff Hall • (562) 822-7080 • jeff@jeffhallart.com
Company Logo - Cherry Blossoms - This company specializes in online cosmetics merchandising and distribution. Fun colors and shapes are used to appeal to the company's younger female audience. Contact Information: Jeff Hall • (562) 822-7080 • jeff@jeffhallart.com
Company Logo - GlobalTech - This company specializes in international IT solutions. Contact Information: Jeff Hall • (562) 822-7080 • jeff@jeffhallart.com
Company Logo - Torrance Theater Company - This logo design incorporates a graphic image of the iconic theater which houses the majority of the company's performances. Contact Information: Jeff Hall • (562) 822-7080 • jeff@jeffhallart.com
Company Logo - Cync Nail Salon - This logo incorporates the soft, pretty colors and subtle decorative elements indicative of the tastes of their upscale female clientele. Contact Information: Jeff Hall • (562) 822-7080 • jeff@jeffhallart.com
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