NHL powered by RBK: Overall Store View - The NHL powered by RBK store is located in New York City just off Times Square. The store is a partnership between the NHL and the official equipment sponsor of the league, Reebok. The design of the store was inspired by the elements of the game and the speed and agility of the players.
NHL powered by RBK: NHL Shield and Supergraphic - A rotating NHL shield in the front window of the store attracts visitors from 6th avenue.
NHL powered by RBK: League Jersey Display - The jerseys and gloves from all the teams in the NHL are displayed near the entrance to the store.
NHL powered by RBK:Hockey Stick Chandelier - The hockey stick chandelier is the central focus of the store and is built from over 400 custom made sticks and 8 fifty inch plasma displays.
NHL powered by RBK Store: Ice Wall - The Ice Wall is a special feature of the store. Visitors can touch the real ice that "grows" on the wall during the course of the day. The wall serves as the backdrop to the ice skates display.
NHL powered by RBK Store: Exterior Signage - Exterior signage features stainless steel cabinets and illuminated push-through graphics.
NHL powered by RBK Store: XM Radio Booth and Cashwrap - The XM radio booth hovers over the back of the store and provides a point of focus during player visits and special broadcasts.
NHL powered by RBK Store: Merchandise Display - The store was designed to display lots of NHL/Reebok merchandise. Apparel from all NHL teams can be purchased here.