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Sony Entertainment deferred design of the stage to IBM's Industrial Design group. On behalf of IBM Corporate and IBM's Research division, I designed the set and worked with Sony's production crew to implement.
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The original concept utilized transparent imagery pulled from IBM’s Smarter Planet campaign but evolved to use an abstract “Think”
graphic montage. The transparent glass was replaced with a series of 24 lcd’s to seamlessly wrap the graphics around the stage.
*Note- "Think" graphics created by VSA Partners, Inc.

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