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Graphic/Apparel Designer Freelance designer - Self employed
Freelance designer - Self employed
St. Louis, MO
Jul 2003 - Present (20 years 9 months)
July 2003 – Present (12 years 7 months)Greater St. Louis Area
Created original designs for fashion accessories, such as belts, buckles, bags, small leather goods, hats, mittens, gloves, bags, backpacks.
Detailed manufacturing specifications used to create prototypes and place orders to factories
Designed related items such as packaging, tags, hangers, labels, and displays
Created original artwork for screen prints, embroideries and prints
Shopped market, researched,and generally stayed aware of trends in accessory and apparel markets for designated categories
Researched and created color trend boards
Digitally photographed products and prepared images for print/digital outputs
Created catalogs, presentations and promotional materials.
Assisted with all aspects of product development
- Managed the development of graphic design from conception through production
- Designed textile prints, created embroideries, screen-prints, labels and packaging
- Created new artwork techniques for overseas production focusing on the latest graphic trends and technologies
Design Freelance projects:
JC Penney Boys apparel, Target Girls apparel, Kohl’s, TJ Max Girls ,Lucky Brand Jeans, Quagga Limited, Elan Polo, Bass Pro Shops, Style Council Design Studio, Bacardi USA (Grey Goose Vodka and Bacardi Rum brands)
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Art Director
The Hughes Group
St. Louis, MO
- Art direction and implementation of advertising campaigns - Created printed collateral, presentation materials, and logos Client's included: Rawlings Sporting Goods, Enterprise, Charter Communications
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Juniors Accessory Designer/ Developer
Aquarius Limited
St. Louis, MO
Accessories - Juniors Accessory Designer/ Developer - Designed bags (backpacks and luggage), belts, wallets, leather products and other miscellaneous accessories - Developed extensive knowledge of fabrics, trims, injection molding, and metal tooling - Created and developed proprietary tween/junior accessory brand Groovy Girl - Created graphics incorporating brand identity for all licensed properties Brands included: Mossimo Sportswear, Project E Clothing, Groovy Girl Accessories
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Senior Art Director
Marketing Alternatives
St. Louis, MO
- Art direction and production of advertising campaigns - Created corporate branding utilizing clear marketing strategies and concepts - Created printed collateral, presentation materials, packaging, and logo design - Managed vendors, freelancers and print production specialists - Designed and developed promotional interactive CDs Clients included: British Petroleum (BP), Jetcorp.
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Textile Designer Junior Girls
May Merchandising Company
St. Louis, MO
- Communicated daily with overseas factories to ensure quality, construction and design integrity were met - Sourced piece goods, hardware, etc. from domestic and overseas vendors - Worked closely with the internal design team to develop logo concepts, themes and colors
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Angelica Image Apparel
St. Louis, MO
12/00-6/0