Jenna West
Senior Graphic Designer – Brand Strategy — Naperville, IL
In-store environment signage for U.S., Puerto Rico, Virgin Islands, Mexico, and Australia
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Environmental signage for OffiiceMax's TechWorld. This needed to be designed for several store formats. The large back focal wall consists of graphics printed on a magnet surface so graphics can be replaced if needed. The focal wall features a flat screen TV that is made to look like a laptop. The TV airs in-store promotions and advertisements for store services. The signage is very direct to help the customer easily navigate the space to find exactly what they are looking for. The area also features a co-branded space with Radio Shack.
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Ctrlcenter focal wall in Tech 2.0 stores
This display is for OfficeMax's Ctrlcenter computer repair service. The focal wall features a flat screen TV that highlights the services offed and daily promotions. I created the style guide for Ctrlcenter, where I developed all of the graphics and color scheme that is applied to all deliverables for this brand.
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Ctrlcenter Computer Support In-Store Experience
This area is featured chain-wide within OfficeMax stores. promotions. I created the style guide for Ctrlcenter, where I developed all of the graphics and color scheme that is applied to all deliverables for this brand.
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Promotional counter signage for Ctrlcenter.
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2012 Back to School Campaign
The back to school season is the most-important event of the year for OfficeMax. I have been in charge of designing the back to school campaigns for the past 3 years. The 2012 season features a bright rainbow background gradient that is within the neon trend for the year. The graphics feature black and white photography that has been distressed and a large halftone pattern outlines the cut-out effect.
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2012 Back to School Value Channel Endcap
2012 Back to School Endcap
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2012 Back to School Corrugate Display
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2011 Back to School Endcap
This Endcap features the OfficeMax rubber band ball graphic redesigned as a bright line drawing. The rays and halftone pattern emanate from behind the ball focusing attention to the center where the headline is placed. The type treatment was created through several steps to create a unique effect. There is a lugon that features the value message of the season "A+ Deals". The wallpaper is a pixel pattern. The overall theme of the campaign was 80s.
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2011 Back to School Corrugate Displays
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2011 Back to School Ceiling Banner
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2010 Back to School Endcap
This Endcap features the current trends of the season, plaid and stripes. A bold palette of magenta, teal and purple stand out in the store against the permanent orange and yellow signs throughout OfficeMax stores. In the corner of each Endcap the overall value message "great year, great deals" is displayed.
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2010 Back to School Corrugate Display
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2010 Back to School Ceiling Banner
The ceiling banners were used for navigation throughout the OfficeMax Store. Each Banner featured a animated child in a stripe and plaid environment with fun graphics to enhance the motion of the child's pose. There was a photo shoot for all of these images and I worked a 3D artist to create the graphics environment the photo is placed within.
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2010 Back to Basics Endcap
This Endcap was displayed for the longest season of the year for OfficeMax. The campaign was designed around the concept that "the buck shops here". The graphics feature the George Washington graphic from the dollar bill in a Pop Art style. The type treatment utilized several distressing effects and layering techniques.
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2010 Back to Basics Corrugate Display
The graphics feature the George Washington graphic from the dollar bill in a Pop Art style. The type treatment utilized several distressing effects and layering techniques.
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2012 Back to Basics Ceiling Banner
This banner was the featured graphic at the front of the store.
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DiVoga Trendcap
This Endcap features the Catherine product for DiVoga -- OfficeMax's private label brand. The header graphic features a stylized product shot and a decorated lugon that displays the headline. The rich royal blue wallpaper enhances the appearance of the products being displayed. This encap was part of the 2011 Back to Basics store campaign.
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DiVoga Grey Impulse Rack Signage
This rack features the Seriphina product for the OfficeMax private label brand, DiVoga. The sign highlights a range of product through the use of photography and the graphics highlight the unique Seriphina patterns.
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2010 Jonas Brothers Winning the Dream Sweepstakes Standee Display
This display was featured in the vestibule area of every OfficeMax store. OfficeMax partnered with Disney for this sweepstakes. I designed the look and feel of the sweepstakes and worked with Disney's designers for brand approval of all graphics. The graphics had to work with all of the concert signage that was developed for the Jonas Brothers.
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2010 Jonas Brothers Winning the Dream Sweepstakes Game Ticket Decoder
This was used for the customers to place their secret code from the website under the decoder slip to reveal if they were a winner.
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