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2012 Back to School Campaign
The back to school season is the most-important event of the year for OfficeMax. I have been in charge of designing the back to school campaigns for the past 3 years. The 2012 season features a bright rainbow background gradient that is within the neon trend for the year. The graphics feature black and white photography that has been distressed and a large halftone pattern outlines the cut-out effect.